Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies.
Traditional wireless communication books have focused on point-to-point communication, dealing with wireless channel capacity, link performance, delay performance. However, recent advances in wireless resource management techniques have not yet been deeply treated even though they are very hot research topics in academic areas and become very crucial in implementing commercial wireless communication systems such as CDMA 1x-EVDO, WiMax, and 3GPP LTE, etc. Lee, Park and Seo provide a comprehensive discussion on the state-of-the-art technologies of resource management in wireless communications. The subject is arranged in two parts: The first part provides basic concepts and background knowledge (including mathematical tools) required for understanding resource management. The second part provides detailed discussions on resource management techniques which play key roles in current and future wireless communication systems. In particular, resource management techniques are categorized into four classes - namely, bandwidth, power, antenna, and inter-cell resource managements - according to their objectives and focal points, and discussed in systematic structure. * Presents the latest resource allocation techniques for new and next generation air interface technologies * Arms readers with the necessary fundamentals and mathematical tools * Illustrates the theoretical background in a concrete manner * Gives detailed coverage on scheduling, power management, and MIMO techniques * Comes with presentation files of book figures for instructor use