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To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they're "doing SEO" - but that's not what it takes to get those coveted first-page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising - one you can't afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they've acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. Whether you want to adapt your small business to the digital age or you're a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business. 1. Language: English. Narrator: John Jantsch. Audio sample: http://samples.audible.de/bk/gdan/002120/bk_gdan_002120_sample.mp3. Digital audiobook in aax.
The organic guide to Google SEO Learn the proven organic search engine optimization methods and techniques The SEO industry and the rules for ranking on Google have completely changed in the past couple of years. It's changed due to a new set of rules that have emerged in the wake of Google's World Wide Web war that it waged in the silent digital abyss of cyberspace. This war that Google waged was against spammers and other websites that were bending and breaking the SEO rules to bully their ways to the top of search engine results pages (SERPs). In waging this war, Google dropped some atomic bombs in the form of changes to its algorithms (search formulas) that have completely transformed many of the strategies and techniques for ranking a website today. Gone are the easy days of instituting link schemes, keyword stuffing, and content cloaking, just to name a few of the ill-used techniques that led to this war. Today, the name of the game is relevancy. If Google doesn't think you're relevant, then not matter what techniques you use for search engine optimization from whatever SEO book you find them in, they won't work. Why should you care about all this? Now that the digital dust has settled, it's important for you to understand the new set of rules for ranking websites that now dominate the Web. Without the very important information contained in this SEO book, ranking today for any competitive keywords will be incredibly difficult. If you are going to make lasting changes on Google's SERPs, then you have to have the knowledge and know-how of what works today and what doesn't. 1. Language: English. Narrator: Smokey Rivers. Audio sample: http://samples.audible.de/bk/acx0/017103/bk_acx0_017103_sample.mp3. Digital audiobook in aax.
Contrary to what most marketers want you to think, it's really not that difficult. SEO and search engine marketing for your small business is realistic, and necessary. In this book, I've set out to demystify search engine marketing, breaking it down to fundamental strategies that anyone can perform. 1. Language: English. Narrator: Patrick M. Seymour. Audio sample: http://samples.audible.de/bk/acx0/025727/bk_acx0_025727_sample.mp3. Digital audiobook in aax.
Marketing made easy - step-by-step to a marketing plan for your business! The 2019 updated edition.A practical marketing audiobook by Jason McDonald of Stanford Continuing Studies.Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then The Marketing Book is the audiobook for you. This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing. Each chapter teaches a marketing task by first explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time. Marketing is harder than it looks, so this is one of the best audiobooks on marketing, breaking marketing down into the five key activities of marketing explained step-by-step: Define what it is you sell that they want. Build your brand. Make yourself easy to find. Create compelling content. Think and deploy; that is, promote your brand across digital and non-digital channels. One of the best marketing guides of 2018 for beginners and experts alike.Authored by a successful practitioner of digital marketing, Jason McDonald. Just Google "SEO Expert Bay Area" or "SEO Expert Witness". He's there at the top!Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies.An easy-to-follow method - written in plain English for mere mortals. Learn how to do marketing step-by-step.Got questions? Just Google "Jason McDonald" and send a quick email or call. Mention The Marketing Book. 1. Language: English. Narrator: Jason McDonald. Audio sample: http://samples.audible.de/bk/acx0/126321/bk_acx0_126321_sample.mp3. Digital audiobook in aax.
So many bloggers, marketers, and entrepreneur don’t fully realize how a blog can become a gold mine. They think of blogging as a useless and outdated activity because they don’t comprehend that a blog is one of the most available and profitable sales tools, and it will remain one of the tops for many years.Besides being an SEO expert and a writer, Mark Gray is a successful online marketer. So his main focus is obviously about making money exploiting organic and paid traffic.The goal of this practical manual is to help students make a structured blog and finally understand how to monetize it.What these manuals don't include:The evolution of blogging - because no one cares, and it can be easily found online.How to make a blog in an in-depth way - because this is not a geek audiobook.Techniques that can't be monetized - because my students want to make more money, and dumb theories do not help.Unprofitable methods - because my students do not want to lose their time and money.Pointless information.Outdated strategies.Stupid and useless tips.These smart manuals will provide you with all the really practicable steps to get your blog profitable.What these manuals include:Q&A - to get more awareness and to understand the various terms and acronyms.How to choose the right niche - based on sellable products.How to create a high-impact brand - communicate coherency.How to really monetize blogs - which path you want to take.How to build a marketing ecosystem - built on your blog.How to start a profitable blog - and how to improve it.How to improve SEO ranking - be more Google-friendly with five smart techniques.How to exploit Facebook integration - create engagement and get boosted.How to create a high-ROI campaign - with persuasive copy.How to choose the right ta 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/130292/bk_acx0_130292_sample.mp3. Digital audiobook in aax.
So many bloggers, marketers, and entrepreneurs don’t realize how a blog can become a gold mine. They think to blog is a useless and outdated activity because they don’t understand a blog is one of the most available and profitable sales tools and will remain one of the best for many years.In a blog, it is possible to integrate all the other performing platforms and group them in a unique and highly marketable space. Of course, this is possible only with the right information and techniques. This updated manual is the result of more than 10 years of experience.Besides being an SEO expert and a writer, Mark Gray is a successful online marketer. So his main focus is obviously about making money exploiting organic and paid traffic.The goal of this practical manual is to help the students make a structured blog and finally understand how to monetize it.This smart manual will provide you with all the really practicable steps to get your blog profitable. Besides fighting versus your competitors, you are fighting versus algorithms, and this is the critical point of all the discussion.If you do what Google, Facebook, and YouTube want to see, you will be rewarded. Obviously, If not you do not, you could be penalized.What this manual includes:Q & A - to get more awareness and to understand the various terms and acronyms.How to choose the right niche - based on products you can sell.How to create an high-impact brand - communication coherency.How to really monetize blogs - which path you want to take.How to build a marketing ecosystem - built on your blog.How to start a profitable blog - and how to improve it.How to improve SEO ranking - be more Google-friendly with five smart techniques.How to exploit Facebook integration - create engagement and get boosted.Extra: Understand how to monetize traffic in the right way and have the high 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/129157/bk_acx0_129157_sample.mp3. Digital audiobook in aax.
If you want to boost your online marketing quickly and significantly increase your revenue, keep reading! Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why I wrote this guide - to empower you with the mental building blocks to stay ahead in an aggressive industry. There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, I felt that there was something missing - a guide showing the most common beginner mistakes that 99 percent of people struggle with. You will discover:The most common mistakes in general How to master SEO What to avoid when it comes to PPC campaigns How to build functional retargeting that makes a lot of money The best-proven email marketing strategy What not to do on social media in order to be successful How to write properly And so much more! If you want to boost your business' online marketing, then scroll up and click the "Buy now with the 1-Click" button to get your book instantly! 1. Language: English. Narrator: Curtis Wright. Audio sample: http://samples.audible.de/bk/acx0/167450/bk_acx0_167450_sample.mp3. Digital audiobook in aax.
Never Pay for Promotion Again! Dan Howe, author of The Minute Marketer, brings you this list of over 101 freely available resources you can put into action right now to start driving traffic to your website or blog. This list contains a few you may have heard of before but many that are well-kept secrets among successful (yet frugal) bloggers and marketers. What does it take to win a customer for life? First of all, you need a great site.... Inside, we'll show you: How to get free advertising and free publicity for your website or blog using tools and sites found all over the web How to target an effective niche to dial in the strongest web traffic How to exploit the free tools of Google.com Why website building is really not as hard as you may think Website optimization and free website building tools such as Wordpress What tools to choose for an effective marketing strategy Current SEO (search engine optimization) issues How others are using their sites to make money on the Internet that provides them incomes for life 1. Language: English. Narrator: Eddie Frierson. Audio sample: http://samples.audible.de/bk/acx0/052468/bk_acx0_052468_sample.mp3. Digital audiobook in aax.