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The Digital Start Up Workbook: The Ultimate Ste...
9,95 € *
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Your digital business start-up journey begins here. From the best-selling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an on-going success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: Assess whether your business idea will work online/digitally Choose the right business model for your proposition and avoid wasting time Assess demand, viability, and uncover untapped needs and gaps in the market Build a usable, engaging website and mobile app Create a buzz using social networking Drive high quality traffic to your site and convert visitors into paying customers Use search engine optimization (SEO) and marketing (SEM) tools effectively Raise finance and protect your business Build and maintain a strong brand Recruit and retain a strong team Sell the business or find a suitable successor. Cheryl Rickman writes books on the big world of business from a small village in Hampshire. After working in editorial for three years post-graduation, Cheryl joined an online information publisher and wrote a number of booklets about internet business and web marketing. At the age of 25, Cheryl decided to combine running her own internet business - which served clients such as Microsoft and Motorola - with a freelance writing career, focusing on entrepreneurship, business start-up, and company growth. 1. Language: English. Narrator: Karen Cass. Audio sample: http://samples.audible.de/bk/adbl/011190/bk_adbl_011190_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.10.2020
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Packt PHP 5 E-commerce Development Software-Han...
63,83 € *
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- Build a flexible e-commerce framework using PHP, which can be extended and modified for the purposes of any e-commerce site - Enable customer retention and more business by creating rich user experiences - Develop a suitable structure for your framework and create a registry to store core objects - Promote your e-commerce site using techniques with APIs such as Google Products or Amazon web services, SEO, marketing, and customer satisfaction The popularity of online shopping has increased dramatically over the past few years. There are plenty of options available if you not are planning to build your own e-commerce solution but sometimes it's better to use your own solutions. It may be easy to find an e-commerce system but when it comes to extending it or using it you might come across a lot of difficulties. This book will show you how to create your own PHP framework that can be extended and used with ease, particularly for e-commerce sites. Using this framework you will be able to display and manage products, customize products, create wish-lists, make recommendations to customers based on previous purchases, send email notifications when certain products are in stock, rate the products online, and much more. This book helps you build a Model-View-Controller style framework, which is then used to put together an e-commerce application. The framework contains template management, database management, and user authentication management. With core functionality in place, e-commerce-focused features are gradually added to the framework including products, categories, customizable products with different variations and customer input, wish-lists, recommendations, the shopping basket, and a complete order process. At the end of the book, you will have an e-commerce architecture that will take you from viewing or searching for products, and adding them to your basket, through the checkout process and making payment for your order, to your order being dispatched. Focus is placed on flexibility, so that the framework can be extended as the needs of a particular store change, as illustrated by one of the appendices, which goes through the process of modifying the store to sell downloadable products, as well as physical ones. Supplementary information, such as how to market and promote an online store, as well as take regular backups and perform maintenance is also covered, ensuring you have every chance of success with you own e-commerce framework backed store. Add dynamism to your e-commerce site for better prospects with your business using PHP What you will learn from this book : - Plan and develop a flexible, scalable PHP framework with emphasis on e-commerce - Implement the Model-View-Controller architecture within the framework and learn how to use the registry design pattern to centralize core features - Allow customers to customize their purchase by selecting product attributes, uploading files, and supplying custom text - Offer attractive incentives to your customers in the form of discount codes - Protect your e-commerce framework by keeping and maintaining regular backups - Structure an extendable framework to build a custom e-commerce web site - Add features such as product ratings and reviews from customers to enhance user experience - Maintain your site using campaign monitor and CAPTCHA tools - Create a shopping basket, manage its contents, structure the checkout and order process - Filled with useful marketing, Search Engine Optimization, and customer retention tips - Create a PHP framework to power your web site with a range of e-commerce features Who this book is written for If you are a web developer, or anyone looking to increase your understanding of e-commerce site development, this book is for you. Primarily aimed at PHP developers, it is suitable for any web developer interested in enhancing their e-commerce knowledge, or developers looking to move towards PHP. Intermediate knowledge of PHP development and object-oriented programming is assumed, and basic knowledge of e-commerce principles will be of benefit too.

Anbieter: Dodax
Stand: 21.10.2020
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Introduction to Search Engine Optimization
21,99 € *
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Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You'll LearnCreate a content platform, including blogs and YouTube channelsUse keywords to maximize findability and increase search volumeCheck your SEO rank and other analyticsHunt for duplicate contentSet up Google Analytics, including BloggerUtilize Indexing and Webmaster tools/search consoleWho This Book Is ForThose who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

Anbieter: Dodax
Stand: 21.10.2020
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A Complete Guide to Portals and User Experience...
114,90 CHF *
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Build a Next-Generation Enterprise Digital Platform with Portals and UXPA Complete Guide to Portals and User Experience Platforms provides in-depth coverage of portal technologies and user experience platforms (UXPs), which form the key pillars of a modern digital platform. Drawing on his experience in various roles in numerous portal engagements, the author gives you different perspectives of the same technology platform.The first section introduces portal through multiple viewpoints to cater to a wide audience, including business, operations, development, integration, performance, and architecture views. The book details many novel and practically proven models and frameworks, such as portal value realization framework, portal assessment framework, portal evaluation model, portal infrastructure planning techniques, and portal integration techniques. You also learn about effective digital program strategies, including portal roadmap strategy, collaboration strategy, portal security planning, portal testing strategy, SEO, and analytics planning concepts.The second section dives into UXP and advanced topics. It elaborates on UXP design concepts, including UXP reference architecture, customer touch point analysis, user experience mapping, and responsive web design. It also looks at advanced topics, such as next-generation portals, portal trends, portal user experience strategy, omni-channel strategy, portal KPI, portal pitfalls and best practices, portal security, portal governance, digital program management, and portal performance engineering. In the third section, the book presents four case studies related to intranet portals, retail portals, customer service portals, and portal content management. It discusses business drivers, challenges, portal solutions, and solution benefits for each of the case studies.Written by a seasoned practitioner, this book balances the core topics of modern portals along with emerging technologies in the digital space. Suitable for the entire digital technology community, including IT managers, digital architects, developers, and testers, it provides you with a practical guide for successfully building best practices-based digital platforms with forward-looking features.

Anbieter: Orell Fuessli CH
Stand: 21.10.2020
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A Complete Guide to Portals and User Experience...
102,80 € *
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Build a Next-Generation Enterprise Digital Platform with Portals and UXPA Complete Guide to Portals and User Experience Platforms provides in-depth coverage of portal technologies and user experience platforms (UXPs), which form the key pillars of a modern digital platform. Drawing on his experience in various roles in numerous portal engagements, the author gives you different perspectives of the same technology platform.The first section introduces portal through multiple viewpoints to cater to a wide audience, including business, operations, development, integration, performance, and architecture views. The book details many novel and practically proven models and frameworks, such as portal value realization framework, portal assessment framework, portal evaluation model, portal infrastructure planning techniques, and portal integration techniques. You also learn about effective digital program strategies, including portal roadmap strategy, collaboration strategy, portal security planning, portal testing strategy, SEO, and analytics planning concepts.The second section dives into UXP and advanced topics. It elaborates on UXP design concepts, including UXP reference architecture, customer touch point analysis, user experience mapping, and responsive web design. It also looks at advanced topics, such as next-generation portals, portal trends, portal user experience strategy, omni-channel strategy, portal KPI, portal pitfalls and best practices, portal security, portal governance, digital program management, and portal performance engineering. In the third section, the book presents four case studies related to intranet portals, retail portals, customer service portals, and portal content management. It discusses business drivers, challenges, portal solutions, and solution benefits for each of the case studies.Written by a seasoned practitioner, this book balances the core topics of modern portals along with emerging technologies in the digital space. Suitable for the entire digital technology community, including IT managers, digital architects, developers, and testers, it provides you with a practical guide for successfully building best practices-based digital platforms with forward-looking features.

Anbieter: Thalia AT
Stand: 21.10.2020
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