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Internet Marketing Start to Finish
23,70 € *
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This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an online sales engine to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace

Anbieter: Dodax
Stand: 17.01.2020
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Packt PHP 5 E-commerce Development Software-Han...
46,41 € *
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- Build a flexible e-commerce framework using PHP, which can be extended and modified for the purposes of any e-commerce site - Enable customer retention and more business by creating rich user experiences - Develop a suitable structure for your framework and create a registry to store core objects - Promote your e-commerce site using techniques with APIs such as Google Products or Amazon web services, SEO, marketing, and customer satisfaction The popularity of online shopping has increased dramatically over the past few years. There are plenty of options available if you not are planning to build your own e-commerce solution but sometimes it's better to use your own solutions. It may be easy to find an e-commerce system but when it comes to extending it or using it you might come across a lot of difficulties. This book will show you how to create your own PHP framework that can be extended and used with ease, particularly for e-commerce sites. Using this framework you will be able to display and manage products, customize products, create wish-lists, make recommendations to customers based on previous purchases, send email notifications when certain products are in stock, rate the products online, and much more. This book helps you build a Model-View-Controller style framework, which is then used to put together an e-commerce application. The framework contains template management, database management, and user authentication management. With core functionality in place, e-commerce-focused features are gradually added to the framework including products, categories, customizable products with different variations and customer input, wish-lists, recommendations, the shopping basket, and a complete order process. At the end of the book, you will have an e-commerce architecture that will take you from viewing or searching for products, and adding them to your basket, through the checkout process and making payment for your order, to your order being dispatched. Focus is placed on flexibility, so that the framework can be extended as the needs of a particular store change, as illustrated by one of the appendices, which goes through the process of modifying the store to sell downloadable products, as well as physical ones. Supplementary information, such as how to market and promote an online store, as well as take regular backups and perform maintenance is also covered, ensuring you have every chance of success with you own e-commerce framework backed store. Add dynamism to your e-commerce site for better prospects with your business using PHP What you will learn from this book : - Plan and develop a flexible, scalable PHP framework with emphasis on e-commerce - Implement the Model-View-Controller architecture within the framework and learn how to use the registry design pattern to centralize core features - Allow customers to customize their purchase by selecting product attributes, uploading files, and supplying custom text - Offer attractive incentives to your customers in the form of discount codes - Protect your e-commerce framework by keeping and maintaining regular backups - Structure an extendable framework to build a custom e-commerce web site - Add features such as product ratings and reviews from customers to enhance user experience - Maintain your site using campaign monitor and CAPTCHA tools - Create a shopping basket, manage its contents, structure the checkout and order process - Filled with useful marketing, Search Engine Optimization, and customer retention tips - Create a PHP framework to power your web site with a range of e-commerce features Who this book is written for If you are a web developer, or anyone looking to increase your understanding of e-commerce site development, this book is for you. Primarily aimed at PHP developers, it is suitable for any web developer interested in enhancing their e-commerce knowledge, or developers looking to move towards PHP. Intermediate knowledge of PHP development and object-oriented programming is assumed, and basic knowledge of e-commerce principles will be of benefit too.

Anbieter: Dodax AT
Stand: 17.01.2020
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Packt PHP 5 E-commerce Development Software-Han...
46,14 € *
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- Build a flexible e-commerce framework using PHP, which can be extended and modified for the purposes of any e-commerce site - Enable customer retention and more business by creating rich user experiences - Develop a suitable structure for your framework and create a registry to store core objects - Promote your e-commerce site using techniques with APIs such as Google Products or Amazon web services, SEO, marketing, and customer satisfaction The popularity of online shopping has increased dramatically over the past few years. There are plenty of options available if you not are planning to build your own e-commerce solution but sometimes it's better to use your own solutions. It may be easy to find an e-commerce system but when it comes to extending it or using it you might come across a lot of difficulties. This book will show you how to create your own PHP framework that can be extended and used with ease, particularly for e-commerce sites. Using this framework you will be able to display and manage products, customize products, create wish-lists, make recommendations to customers based on previous purchases, send email notifications when certain products are in stock, rate the products online, and much more. This book helps you build a Model-View-Controller style framework, which is then used to put together an e-commerce application. The framework contains template management, database management, and user authentication management. With core functionality in place, e-commerce-focused features are gradually added to the framework including products, categories, customizable products with different variations and customer input, wish-lists, recommendations, the shopping basket, and a complete order process. At the end of the book, you will have an e-commerce architecture that will take you from viewing or searching for products, and adding them to your basket, through the checkout process and making payment for your order, to your order being dispatched. Focus is placed on flexibility, so that the framework can be extended as the needs of a particular store change, as illustrated by one of the appendices, which goes through the process of modifying the store to sell downloadable products, as well as physical ones. Supplementary information, such as how to market and promote an online store, as well as take regular backups and perform maintenance is also covered, ensuring you have every chance of success with you own e-commerce framework backed store. Add dynamism to your e-commerce site for better prospects with your business using PHP What you will learn from this book : - Plan and develop a flexible, scalable PHP framework with emphasis on e-commerce - Implement the Model-View-Controller architecture within the framework and learn how to use the registry design pattern to centralize core features - Allow customers to customize their purchase by selecting product attributes, uploading files, and supplying custom text - Offer attractive incentives to your customers in the form of discount codes - Protect your e-commerce framework by keeping and maintaining regular backups - Structure an extendable framework to build a custom e-commerce web site - Add features such as product ratings and reviews from customers to enhance user experience - Maintain your site using campaign monitor and CAPTCHA tools - Create a shopping basket, manage its contents, structure the checkout and order process - Filled with useful marketing, Search Engine Optimization, and customer retention tips - Create a PHP framework to power your web site with a range of e-commerce features Who this book is written for If you are a web developer, or anyone looking to increase your understanding of e-commerce site development, this book is for you. Primarily aimed at PHP developers, it is suitable for any web developer interested in enhancing their e-commerce knowledge, or developers looking to move towards PHP. Intermediate knowledge of PHP development and object-oriented programming is assumed, and basic knowledge of e-commerce principles will be of benefit too.

Anbieter: Dodax
Stand: 17.01.2020
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Decoding SEO the Easy Way: How to Become an Exp...
9,95 € *
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Decoding SEO the Easy Way is a book which can take you places - especially to the first page of search engine results. From shoes to submarines, everything can be sold on the Internet provided you know the secret of selling online. SEO, or search engine optimization, is a huge part of this secret. Understanding SEO is therefore critical to your online success. You will learn about various SEO white hat or ethical techniques in this book. You will be able to dominate search results by using the secret sauce which you learn to mix into your website. This secret sauce consists of terms like keywords, backlinks, authority, and online and offline optimization. You will learn about each of these in detail. But the purpose of this book goes beyond learning SEO terms. Its objective is to give you the big picture. Its goal is to provide you with the tools to dominate the search engine results pages by decoding SEO secrets. Many books on SEO merely complicate and confuse audiences. You get a feeling that SEO is a massive task you are not capable of executing. This is a false notion. This book on Decoding SEO the Easy Way will show you how optimization is only a process from which you can benefit enormously. Go ahead, listen to the book and get enlightened. 1. Language: English. Narrator: Jim D Johnston. Audio sample: http://samples.audible.de/bk/acx0/091902/bk_acx0_091902_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.01.2020
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SEO Marketing: 10 Proven Steps to Search Engine...
9,95 € *
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Today, search engine optimization (SEO) is essential for driving online traffic. Without it, it is incredibly difficult for you to create an online presence. By leveraging SEO tactics, you can increase your website traffic, obtain a higher return on investment (ROI), and create a better user experience on your website. With the proper guidance, you can easily implement an SEO strategy to your business and quickly harvest the benefits! With this concise blueprint, you will learn: The essence and importance of Search Engine Optimization The relationship between SEO and digital presence How you can leverage keywords to garner traffic How to make your website user friendly What title tags and meta tags are and how to use them The importance of online user experience How to keep your audience from leaving your website How to use SEO to market your business How to acquire quality links How to bring an audience to your website with SEO How to improve your online presence using keywords and your domain name The importance of content building How to integrate SEO to your blog and content How to add a blog to your website How to build a relationship with your audience Can't figure out why no one is visiting your website? Studies show that SEO has become the primary source of leads for many top companies. This easy-to-follow and concise guide will provide you with the tools needed to build your brand awareness and audience through SEO. 1. Language: English. Narrator: Michael Springer. Audio sample: http://samples.audible.de/bk/acx0/076054/bk_acx0_076054_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.01.2020
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SEO: Bootcamp: Learning Search Engine Optimizat...
9,95 € *
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Want to master the basics of SEO in a short period? If so, you're in the right place! This book is exactly what you need. If you've wanted to learn how to use SEO you have probably thought it was a difficult and long process. This is actually not the case at all. SEO can be an extremely easy and straightforward process. The days of searching countless websites to find what you're looking for are over. With this book, you will have everything you could possibly need, all in one place! What this book will give you: SEO basics for beginners This book will take the process of SEO and break it down into straightforward simple steps that anyone can follow along to. The different types of data This book will present all of the important data you need to know and will walk you through how to use it. The common errors This book will show you the most common errors you will experience and how to fix them and avoid them all together. What you will learn: The basics of SEO The must have features The fundamental concepts The structure of SEO The different types of data The most common errors and how to handle them And much more! All of this information will be presented to you in easy to understand, straightforward steps. For anyone starting out, this is your best option to learn SEO in a quick period of time. Try it out for yourself. You won't be disappointed. 1. Language: English. Narrator: Voice Cat LLC by Doug Spence. Audio sample: http://samples.audible.de/bk/acx0/058491/bk_acx0_058491_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.01.2020
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SEO 2017 for Growth: The Ultimate Guide to Lear...
9,95 € *
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Use this guide to help you to understand 2017 SEO like a pro! Search engine optimization (SEO) is the aspect of ensuring a web property, be it a web article, video, or image, appears relevant to specific keywords search engine users use when using the various search engines to search for specific/related information. It is also about placing these keywords at strategic areas of the web property so that search engines can easily recognize the nature of the web property and rank it accordingly. SEO, although it sounds complex, is actually not and once you learn what to do and not to do as you optimize your web property, your online marketing plan shall start paying dividends fast. In this 2017 and beyond SEO guide, we are going to simplify everything SEO and show you how to implement search engine optimization to your Internet-marketing plan so you can reap immense benefits from the large marketplace that is the Internet. Let's begin. Here is a preview of what you'll learn: Is SEO dead? Why search engine optimization is an integral part of Internet marketing The ultimate keyword research guide for 2017 and beyond Where to place keywords Link building in 2017: how to build quality links Link building strategies for Internet marketing And much, much more! 1. Language: English. Narrator: Penny Scott-Andrews. Audio sample: http://samples.audible.de/bk/acx0/095506/bk_acx0_095506_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.01.2020
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Win the Game of Googleopoly: Unlocking the Secr...
9,95 € *
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Rank higher in search results with this guide to SEO and content building supremacy. Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to page one domination (POD). The POD strategy is what gets you on that super-critical first page by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization (SEO), effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there. PLEASE 1. Language: English. Narrator: Sean V. Bradley. Audio sample: http://samples.audible.de/bk/adbl/022459/bk_adbl_022459_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.01.2020
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SEO for Business 2019: Step-By-Step Beginners G...
9,95 € *
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Do you want 22 proven SEO strategies to improve your business? This book will tell you exactly what you need to do to attract web traffic that will convert, rank number one on Google, and how to multiply your revenue in 30 days. Maybe you have a great product, and you know you can make millions if you put it in front of the right people. The problem is, you don’t know how. Who are these “right people”? Where do I find them? How do I convince them to purchase? How do I get myself in front of them? Or, recently a new competitor is stealing all your customers and you have no idea why. You used to show up on the first page of search results, but now you don’t. You’re noticing that your revenue is starting to plateau, despite the efforts you are putting into your marketing. If any of this sounds familiar, this book is your solution. SEO isn’t just a buzzword anymore. It’s real strategies that you can implement, that will provide some of the greatest return on investments compared to tradition marketing. Ninety-seven percent of buyers are researching before they make a decision, most of which are conducted on search engines. This very second, over 63,000 searches are being conducted on Google alone. Those are some big numbers, with big potential.Just the fact that you typed in “SEO” and managed to find this book, already shows you how powerful search engine optimization strategies are. SEO for Business is the only strategy guide you need to get you started to excel in the world of SEO. In this book, you will discover:Why ranking number one on Google is not the secret to successThe secret to understanding consumer behavior and how it affects your SEO strategiesThe four pillars of any successful SEO strategyHow to create successful link building strategies and five strategies you can implement right awayFoolproof keyword research tech 1. Language: English. Narrator: Jeffrey Michael Bella. Audio sample: http://samples.audible.de/bk/acx0/138131/bk_acx0_138131_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.01.2020
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