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Integrated Marketing Communications
35,00 € *
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Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion).

Anbieter: Dodax AT
Stand: 17.01.2020
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Gesundheitsförderung in Behindertenwohneinricht...
34,95 € *
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Interdisziplinär, praxisorientiert und auf der Grundlage der Theorien und Konzepte von Public Health/Gesundheitswissenschaften werden diese Fragen praxisnah dargestellt: - Wo gibt es Ansatzpunkte der Gesundheitsförderung und Prävention, die über die gesundheitlichen Grundbedürfnisse von Menschen mit Behinderung hinausgehen? - Was ist zu Erkrankungen und psychischen Störungen bei Menschen mit Behinderung bekannt - und wo können hier gesundheitsfördernde bzw. krankheitspräventive Maßnahmen ansetzen? - Welche Rolle kann das SEO-Konzept hierbei spielen? - Wie kann ein gesundheitsfördernder/krankheitspräventiver Umgang mit einschneidenden Ereignissen, Altern und Tod aussehen? - Wie lässt sich eine gesundheitsfördernde Lebenswelt "Wohneinrichtung für Menschen mit Behinderung" formen, die auch die Gesundheit der Betreuungskräfte mit einbezieht? - Wie kann mehr Inklusion zu mehr Gesundheit bei Menschen mit Behinderung führen? Wissenschaftlich fundierte, leicht verständliche und gut illustrierte Texte bieten einen ersten Einstieg in das Thema. Praxisbezogene Fragen und Lösungsvorschläge, sowie ein Gossar ermöglichen die Verknüpfuung von Textinhalten mit der eigenen Erfahrungswelt.brEin kompakter Leitfaden nicht nur für Studierende im Bereich der Behindertenarbeit, Soziale Arbeit oder Rehabilitationswissenschaften sondern auch für alle, die bereits in Behinderteneinrichtungen oder öffentlichen Einrichtungen arbeiten und das Thema Gesundheitsförderung in gemeinschaftlichen Wohnformen für Menschen mit Behinderung noch stärker einbringen wollen.

Anbieter: Dodax
Stand: 17.01.2020
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Gesundheitsförderung in Behindertenwohneinricht...
36,00 € *
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Interdisziplinär, praxisorientiert und auf der Grundlage der Theorien und Konzepte von Public Health/Gesundheitswissenschaften werden diese Fragen praxisnah dargestellt: - Wo gibt es Ansatzpunkte der Gesundheitsförderung und Prävention, die über die gesundheitlichen Grundbedürfnisse von Menschen mit Behinderung hinausgehen? - Was ist zu Erkrankungen und psychischen Störungen bei Menschen mit Behinderung bekannt - und wo können hier gesundheitsfördernde bzw. krankheitspräventive Maßnahmen ansetzen? - Welche Rolle kann das SEO-Konzept hierbei spielen? - Wie kann ein gesundheitsfördernder/krankheitspräventiver Umgang mit einschneidenden Ereignissen, Altern und Tod aussehen? - Wie lässt sich eine gesundheitsfördernde Lebenswelt "Wohneinrichtung für Menschen mit Behinderung" formen, die auch die Gesundheit der Betreuungskräfte mit einbezieht? - Wie kann mehr Inklusion zu mehr Gesundheit bei Menschen mit Behinderung führen? Wissenschaftlich fundierte, leicht verständliche und gut illustrierte Texte bieten einen ersten Einstieg in das Thema. Praxisbezogene Fragen und Lösungsvorschläge, sowie ein Gossar ermöglichen die Verknüpfuung von Textinhalten mit der eigenen Erfahrungswelt.brEin kompakter Leitfaden nicht nur für Studierende im Bereich der Behindertenarbeit, Soziale Arbeit oder Rehabilitationswissenschaften sondern auch für alle, die bereits in Behinderteneinrichtungen oder öffentlichen Einrichtungen arbeiten und das Thema Gesundheitsförderung in gemeinschaftlichen Wohnformen für Menschen mit Behinderung noch stärker einbringen wollen.

Anbieter: Dodax AT
Stand: 17.01.2020
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How to Generate Effective Press Releases for So...
9,95 € *
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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.Social media releases: what they are, what they aren't, and how to make the most of them. PR's latest "new shiny object" is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski's call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool. 1. Language: English. Narrator: Jennifer Van Dyck. Audio sample: http://samples.audible.de/bk/adbl/002106/bk_adbl_002106_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.01.2020
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Social Media Marketing 2019: Use the Newest Suc...
9,95 € *
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Market your business to millions of potential customers with this strategy.A proper strategy for marketing is essential in this current age. There are a lot of routes to take in marketing your business to the unlimited market that is social media. The right kinds of advertising for your business can make all the difference in your sales, profits, and brand recognition. Finding the most idea channels on which to advertise your business is an essential part of generating revenue.Social Media Marketing 2019 is your ultimate guide to the newest strategies for mastery of the best channels, including YouTube, Instagram, SEO, Facebook, and LinkedIn. Utilizing these channels, getting the most out of your relationship with them, and understanding how they work will rapidly skyrocket the exposure of and return on your personal brand.  Neglecting social media in the marketing of a modern brand is one of the most fatal mistakes a business can make in the year 2019. Social Media Marketing 2019 will show you exactly what the benefits are of exposing your brand on social media, how to let the public know you and your brand through social media, how to understand what the audience needs and wants, and how to deliver it.You will learn:How social media came to be such a cornerstone of modern marketing, and how it could be the lifeblood of your business.How to relate to your audience through social media marketing to generate more profits.What exactly you should be putting on social media to generate public interest and sales. What personal branding is, what it means for the customer and your business, and how to achieve it. How content marketing relates to your business and how it could provide real, tangible results for your business. What types of content are best for your business to put out for potential customers. How to create content that will keep your c 1. Language: English. Narrator: KC Wayman. Audio sample: http://samples.audible.de/bk/acx0/160191/bk_acx0_160191_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 17.01.2020
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Copyright issues surrounding the use of service...
51,90 CHF *
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Master's Thesis from the year 2011 in the subject Law - Media, Multimedia Law, Copyright, grade: B, University of Hannover (Institut für Rechtsinformatik), language: English, abstract: Search engines have raised an amount of legal issues surrounding copyright. Since search engines do not own a majority of the content they show, but mostly provide access to the content of third parties, the most common concerns are the reproduction of copyright protected works and the making available to the public thereof. Apart from the standard website search, specialised search functions like Infopaq or Google Image Search have also raised some fundamental copyright questions. In 2010 Google introduced a new function for its search engine, named Instant Preview, which also has the potential to raise certain copyright issues. Besides the title of a website, the URL and a snippet appearing on the search result list, the new feature offers a graphic representation of a given search result, in the form of a small screenshot appearing besides the results. This feature is useful to quickly evaluate the search results. This kind of feature is not completely new to web search engines. Yahoo search used this kind of feature years ago , and MelZoo.com is a web search engine which inherently used this function from the beginning . Also Bing offers a similar service for some time. Nevertheless, with Google Web search receiving several hundreds of million queries each day, and a worldwide market share of 80 per cent, the introduction of Instant Preview is bound to gain a lot of media attention. There are some consequences of this function for website operators. The process of search engine optimisation, which is used to improve the rank and visibility of webpages, can be affected by this website preview function. Normally, a user visits the first few search results given for a certain query, with the assumption that the first results are the most fitting for the search topic. SEO is used to improve the rank, for example by adding many additional keywords to a webpage. With the introduction of the website preview, users can now directly check if a webpage meets their demand. Websites using an extensive optimisation could lose visitors through this service, and ultimately revenues through fewer advertisements. This is likely to raise resistance against this service. Copyright reasons could be used to obstruct or shut down this kind of function. Judging from the impact of earlier cases of copyright issues surrounding search engines, this website preview function might draw legal actions. This would come as no surprise, as the controversial topics are diverse.

Anbieter: Orell Fuessli CH
Stand: 17.01.2020
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Public Relations and the Social Web
37,90 CHF *
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The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.

Anbieter: Orell Fuessli CH
Stand: 17.01.2020
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Manager's Guide to Online Marketing
33,90 CHF *
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A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business's credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign.Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques

Anbieter: Orell Fuessli CH
Stand: 17.01.2020
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The McGraw-Hill 36-Hour Course: Online Marketing
29,90 CHF *
zzgl. 3,50 CHF Versand

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!

Anbieter: Orell Fuessli CH
Stand: 17.01.2020
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