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The Complete Guide to B2B Marketing
42,90 CHF *
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To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing, King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: * Systematically assess your context and customer, via personas, profiles, and other powerful techniques * Choose among today's panoply of marketing options, tools, and techniques * Build a more agile B2B marketing organization, and link its goals more tightly to strategy * More accurately estimate marketing spend and ROI * Systematically optimize demand generation and many other key functions * Leverage higher-value approaches to web/mobile, SEO, and customer community-building * Gain more value from corporate standards and your creative services vendors * Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable - whatever your company's size, product, service, or industry.

Anbieter: Orell Fuessli CH
Stand: 23.02.2020
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Lead Generation for Dummies
41,90 CHF *
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Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is 'hot'. Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. * Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy * Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events * This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls * Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

Anbieter: Orell Fuessli CH
Stand: 23.02.2020
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Squarespace 6 For Dummies
19,00 CHF *
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Build your own blog, website, or portfolio with Squarespace Squarespace lets you create visually rich web pages with any configuration of text, images, or blocks you wish, just by dragging and dropping. Even if you've been using earlier versions of Squarespace, the features in version 6 will amaze you - and bring you straight to this must-have guide for practical information! If you're a do-it-yourself website builder, get up to speed fast on all the next-generation Squarespace tools, including cool new features for mobile sites, SEO, social networks, and more. Brings you up to speed on Squarespace 6 and its revolutionary LayoutEngine tool for building visually-rich web pages Deciphers the very latest features for page-building in today's markets, including mobile, social media, and using SEO Delves into using auto-publish for social networks, using built-in mobile websites, syncing with social networks, gathering real-time statistics, managing your site from your smartphone or mobile device, and much more Covers the essentials, such as using templates, drag-and-drop image uploads, image-editing with Aviary, and using Page Builder to create, share, and reblog content Build awesome, professional websites for your business in no time with Squarespace 6 For Dummies.

Anbieter: Orell Fuessli CH
Stand: 23.02.2020
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A Complete Guide to Portals and User Experience...
114,90 CHF *
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Build a Next-Generation Enterprise Digital Platform with Portals and UXPA Complete Guide to Portals and User Experience Platforms provides in-depth coverage of portal technologies and user experience platforms (UXPs), which form the key pillars of a modern digital platform. Drawing on his experience in various roles in numerous portal engagements, the author gives you different perspectives of the same technology platform.The first section introduces portal through multiple viewpoints to cater to a wide audience, including business, operations, development, integration, performance, and architecture views. The book details many novel and practically proven models and frameworks, such as portal value realization framework, portal assessment framework, portal evaluation model, portal infrastructure planning techniques, and portal integration techniques. You also learn about effective digital program strategies, including portal roadmap strategy, collaboration strategy, portal security planning, portal testing strategy, SEO, and analytics planning concepts.The second section dives into UXP and advanced topics. It elaborates on UXP design concepts, including UXP reference architecture, customer touch point analysis, user experience mapping, and responsive web design. It also looks at advanced topics, such as next-generation portals, portal trends, portal user experience strategy, omni-channel strategy, portal KPI, portal pitfalls and best practices, portal security, portal governance, digital program management, and portal performance engineering. In the third section, the book presents four case studies related to intranet portals, retail portals, customer service portals, and portal content management. It discusses business drivers, challenges, portal solutions, and solution benefits for each of the case studies.Written by a seasoned practitioner, this book balances the core topics of modern portals along with emerging technologies in the digital space. Suitable for the entire digital technology community, including IT managers, digital architects, developers, and testers, it provides you with a practical guide for successfully building best practices-based digital platforms with forward-looking features.

Anbieter: Orell Fuessli CH
Stand: 23.02.2020
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Ultimate Internet Marketing Starter Guide
3,50 CHF *
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The main purpose of internet marketing is to take advantage of the internet as a medium to sell products and services which will satisfy a broader range of consumers than are available in a single location. Internet marketing opens up several opportunities for you to create revenue streams by becoming a marketer online. You can either sell your own products and services or go about selling products and services created by someone else. To accomplish this, you will need to apply strategies and techniques which will use the internet in a way that will help you reach and exceed your marketing goals. Understanding blogs Internet marketing websites Areas of internet marketing Internet marketing skills SEO and traffic generation How advertising works Customer management Accepting payment processing online Digital product sales and delivery Building websites or blogs to monetize with advertiser revenue List-building in niche markets - to profit with affiliate marketing Developing and marketing your own products Offering services to other webmasters And more!

Anbieter: Orell Fuessli CH
Stand: 23.02.2020
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Lead Generation For Dummies
21,00 CHF *
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Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is &quote;hot&quote;. Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

Anbieter: Orell Fuessli CH
Stand: 23.02.2020
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100+ Ways to Re-Purpose Your Content
3,00 CHF *
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Why re-purpose your content? Why not just create more articles, more information… more? Well, there are several reasons. While it's great to be able to come up with blog post after post, you might be missing the point of blogging and what the end goal really is. Exposure, audience, and virality. Income! That's really the focus of blogging and developing content, aside from providing quality content. This book is going to help you re-repurpose your content in over 100 different ways, along with showing you where else you could be posting and sharing your content online. It's going to help you re-think how you blog and write your content. Here are some other ways that re-purposing helps: • Frees up your time • Lets you grow your business and stay in business • Show you're an authority figure in the topic you're covering • Easily create content upgrades, courses, books and income-generating streams • Gets your content you already have into the hands of more people • Revives older, evergreen content to improve website traffic • Reaches a wider audience • Reduces stress - no more having to come up with original content all the time • SEO loves re-purposed material (same topic, same keyword, same source!) • Reinforces your message • Reaches new audiences • Lengthens your content's lifespan • Boosts lead generation • Helps you plan and write better (knowing you'll need it for a multitude of projects) Learn how to strategically re-purpose your material now when you buy this book. Start today! Coupon code available in book to get access to the Re-Purposing Checklist on kerrielegend.com.

Anbieter: Orell Fuessli CH
Stand: 23.02.2020
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Search Engine Optimization
26,00 CHF *
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Your visual, step-by-step guide to search engineoptimization, from an Internet marketing expert Techniques and best practices for search engine optimization areconstantly evolving. This visual guide to SEO is fully updated withinformation on the latest and most effective ways to move yourwebsite up in the search engine rankings. Internet marketing guruKristopher Jones, a frequent keynote speaker at interactivemarketing conferences, explains all the key concepts in a visualformat so you can see how they work and what to do. Learn aboutkeyword generation, internal linking, URL structure, contentcreation, using social media, and more. * More than 70 percent of businesses today have websites; searchengine optimization is a vital factor in growing a business bygaining new customers while increasing business from existingcustomers * This two-color book is the only guide to search engineoptimization that is presented in a visual format * Presents search engine marketing principles including keywordgeneration, on-site optimization involving website structure,internal linking, URL structure, content creation, off-siteoptimization, social media optimization and more * Author is a popular keynote speaker and panelist at interactivemarketing and technology conferences Search Engine Optimization: Your visual blueprint foreffective Internet marketing, Third Edition helps visuallearners master and maximize SEO techniques.

Anbieter: Orell Fuessli CH
Stand: 23.02.2020
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Lead Generation For Dummies
21,00 CHF *
ggf. zzgl. Versand

Learn how to get your message heard above the onlinenoise The buying process is greatly changed. With the Internet, thebuyer is in charge. If your product is going to compete, you needto master 21st century lead generation, and this book shows youhow. It's packed with effective strategies for inbound and outboundmarketing tactics that will generate leads in today's market.You'll learn the basics of lead generation, inbound and outboundmarketing, lead nurturing, ways to track ROI, and how to scoreleads to know when one is 'hot'. Follow the steps to create yourown personalized lead generation plan and learn how to sidestepcommon pitfalls. * Lead generation involves a strategy for generating consumerinterest and inquiry into your product as well as a process fornurturing those leads until each is ready to buy * Techniques include content marketing through websites, blogs,social media, and SEO as well as outbound marketing strategies suchas e-mail, PPC ads, content syndication, direct mail, andevents * This book explores the basics of lead generation, inbound andoutbound marketing, lead nurturing, tracking ROI on campaigns, leadscoring techniques, and ways to avoid many common pitfalls * Provides steps you can follow to create your own personalizedlead generation plan Lead Generation For Dummies is the extra edge you need tocompete in today's technologically enhanced marketplace.

Anbieter: Orell Fuessli CH
Stand: 23.02.2020
Zum Angebot