Document from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Munich University of Applied Sciences, language: English, abstract: Only in Germany, 23.9 million of the over 14-year-old german-speaking population used search engines on the internet for their information search daily in 2017. Compared to 21.08 milion in 2016, this is a growth of 13.38 percent. According to other studies, over 85 percent of all internet sessions start with the type-in into search engines. Therefore, Search Engine Optimization (SEO) offers a huge potential for companies to deliver the right information to interested users when they ask for it actively. To succeed against their competitors, it is important for companies to appear as high as possible in the search engine results pages (SERPs). The question about the most important factors to consider in SEO for good ranking positions is always highly discussed in SEO communities because Google reveals as little as possible to avoid manipulation. But one thing appears to be clear: because of highly developed machine-learning-algorithms which influence Googles? valuation of a website for its ranking, classical ranking factors can no longer be used as standard for every search query anymore, but relevant content as well as user experience have become important.
SEO Secrets Revealed Understanding SEO If you type a term in the search engines and press the ´enter´ key, you receive a summary of website results which include that search term. Have you ever asked yourself why a select number of these websites rank much better than others? If so, then you definitely should know that it´s because of a powerful online marketing strategy called Search Engine Optimization (SEO). Online marketing happens to be one of the greatest ways for businesses to broadcast their message to people searching for their services. Regrettably, because the web has now become home to an incredible number of businesses, it is very hard sometimes for new websites to score well in the search engine ranks. SEO is really a technique which helps SE´s (search engines) find and rank your website better than the majority of other websites in reaction to a search query. In the last ten years, SEO has been changed drastically with an enormous growth in competition. Becoming as experienced and knowledgeable in this subject as possible, therefore, can only be of benefit to all businesses who advertise online. In this ebook, we aim to give an overview of some different aspects of SEO and provide a selection of resources for further study. SEO is not difficult but, like anything worth learning, it does take some time and application before you can start to see results. Rest assured, the results you will get from the successful implementation of SEO will pay back all your efforts in learning it many times over. Hopefully, by the time you have finished reading this ebook, you will be more aware of the opportunities SEO presents to you and more confident in your ability to do it yourself.
Entdecken Sie, wie Sie Ihre Webseiten bei den Suchmaschinen oben platzieren, um mehr Leads und Verkäufe zu erhalten. Was Sie im Report finden Entdecken Sie warum Suchmaschinen-Optimierung (SEO) wichtig ist und warum Sie Ihre Seiten optimieren sollten, damit man Ihre Webseite findet. Wie man SEO genau nutzt und wie man SEO-Strategien Implementiert. Wie man Keyword nutzt, so dass Besucher auf Ihrer Webseite landen. Wie man Title Tags zur ´´one-page´´ Optimierung verwendet. Und noch vieles mehr...
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