Heutzutage baut ein Grossteil der Unternehmen ihre E-Commerce-Aktivitäten aus und verlagert seine Geschäftsprozesse ins Internet. Dieser Bereich wird immer wichtiger, um eine zunehmend online-affine Kundschaft für sich zu gewinnen. Doch wie können Unternehmen online effektiv Marketing betreiben? Wie soll das richtige Angebot Just-in-Time platziert werden, also als das richtige Produkt zur optimalen Zeit am richtigen Ort für einen potenziellen Kunden? Der Autor Julien Schild gibt in seinem Buch eine Einführung in die Thematik des Onlinehandels. Er bespricht sowohl die zahlreichen Formen des Online-Marketings als auch die Möglichkeiten von Multimedia-Sharing Slides und dem Ausbau von Communities. Dabei geht es nicht nur darum, die Methoden der einzelnen Disziplinen aufzuzeigen, sondern auch um Erfolgsmessung und rechtliche Besonderheiten - wie die Grundlagen des Onlinehandels, Datenschutzrecht und Big Data. Im Hinblick auf Tracking-Verfahren und der Nutzung von Cookies ist dieser Aspekt für Unternehmen besonders interessant. Schild verdeutlicht die Relevanz und praktische Umsetzung des Just-in-Time-Begriffes mit allen seinen Chancen und Herausforderungen. Am Schluss werden Implikationen und Handlungsempfehlungen an den Leser weitergegeben, damit eine gute E-Commerce-Strategie umgesetzt werden kann. Aus dem Inhalt: - Social-Media-Marketing; - Affiliate-Marketing; - Onlinehandel; - E-Commerce; - Suchmaschinenoptimierung (SEO); - Kundenbindung; - Online-Marketing; - Just-in-Time
This edition has been designed in order to help you to manage the content of your website using the CMS (content management system) Wordpress. This edition is based on the wordpress 4. In this guide you will learn how to: Change the login data, Change page content, Increase your SEO Manage categories and posts, Manage your images and comments Change your settings The Wordpress app, With this manual you will be able to manage the content of your pages on your Wordpress website or blog. A module at the end of the book will explain how to use the Wordpress app for Iphone and Android phones or tablets iPad and Android.
'A MASSIVE EYE OPENER FOR THE YACHT INDUSTRY!' Are these the issues holding back your yachting business right now? A lack of quality leads generated by your marketing No standout for your CA yachts (or your company or YOU) to catch the eye of the growing millennial market before the competition Too much time being spent on branding - not enough on sourcing new clients and better communicating with existing ones Enquiries that never seem to be followed up or properly nurtured Marketers that spend time and money on social media, SEO and websites that generate 'likes' but never clients For the first time ever in yachting, the techniques, tools and strategies used by the most successful brokerage houses in the world today are now shared for the benefit of all. Written by one of the industry's longest-serving Commercial & Marketing Directors with added insight from some of yachting's most successful CEOs, brokers, captains and owners, Smart Yacht Marketing 101 is your FAST TRACK to decades of learning and first-hand experience, all distilled into one easy read. Here are just some of the closely-guarded industry secrets now shared in this guide: Marketers: the missing information that's been holding you back Brokers: what you never imagined marketing could do for you - if you trust it Six Core Pillars to Success in Yachting - including the game-changing power of USPs, unpacking the stories in your data and how positioning yourself as an authority wins deals Your Essential Yacht Marketing Toolkit - including three of yachting's most powerful but least-used prospection tools The 11 Most Successful Routes to Market - and how to optimise them for maximum standout Plus: Smashing the Marketing Myths, the Power of Brand 'YOU', Invoices as Sales Tools, Making Yacht Shows Work, the Fearsome Axis of Awe and lots more&#8230; Packed with real-life case studies from yachting and many other luxury sectors, this comprehensive guide gives you the insight, tools and perhaps most importantly of all...the CONFIDENCE...to start building and executing the sales and communication strategies that will supercharge your company's growth - no matter how big or boutique you are today - by enabling you to better source and serve the most demanding clients in the world. This is the insight that is helping yachting to raise its game...and fast. Today, less than 10% of the world's Ultra High Networth Individuals (UHNWI) - those who can afford to enjoy all that luxury yachting has to offer - are actually doing so. And yet only a handful of aggressive start-ups and a few longstanding brokerage houses are successfully reaching out to the other 90%. They are the few who are winning the cream of the world's business by using the tools and techniques shared in Smart Yacht Marketing 101. If you are not already...shouldn't YOU be one of them?
Microformats are HTML-based design patterns that help add meaning (semantics) to Web content. They are widely used by some of the most important sites on the Web including Google, Yahoo!, Facebook, and Twitter. The people behind these sites - content authors, designers and developers - understand the power and flexibility of microformats and are taking advantage of their capabilities. Any site can benefit from more effective content and improved user experience by employing microformats correctly. That's where this book excels. In Microformats Made Simple, author Emily Lewis demystifies these simple open data formats that are designed for people first, machines second. With practical, easy-to-understand markup examples for a wide range of web content, she teaches readers everything they need to know to start adding semantic richness to their sites, which can improve SEO and standards compliance, and supports extensible data publishing. Emily also discusses historical challenges in working with microformats, including accessibility, and how the new value class pattern addresses these challenges.
Make information memorable with creative visual designtechniques Research shows that visual information is more quickly andeasily understood, and much more likely to be remembered. Thisinnovative book presents the design process and the best softwaretools for creating infographics that communicate. Including aspecial section on how to construct the increasingly popularinfographic resume, the book offers graphic designers, marketers,and business professionals vital information on the most effectiveways to present data. * Explains why infographics and data visualizations work * Shares the tools and techniques for creating greatinfographics * Covers online infographics used for marketing, including socialmedia and search engine optimization (SEO) * Shows how to market your skills with a visual, infographicresume * Explores the many internal business uses of infographics,including board meeting presentations, annual reports, consumerresearch statistics, marketing strategies, business plans, andvisual explanations of products and services to your customers With Cool Infographics, you'll learn to createinfographics to successfully reach your target audience and tellclear stories with your data.
By retrieving entries from the financial-data vendor Wind and collecting relevant data from private placement statements, the author builds a proprietary database and studies five aspects of private placement in China. He examines which listed firms are more likely to choose private placement over SEO in refinancing; he looks into the controlling shareholder's decision on whether or not to purchase privately placed shares; he investigates how the offer discount is determined; he calculates announcement periods for abnormal returns on private placements. Where the abnormal return is significantly positive, he documents positive long-run abnormal return on private offerings and evidence supporting the under-reaction hypothesis. Finally, he concludes that the largest shareholders tunnel by means of excess discounts from which they benefit but which is harmful to other shareholders.
Would You Like to Learn How To Use Evernote For Your Daily Life? This book begins by sharing an overview to make new users and beginners aware of what Evernote has to offer. It is followed by a simple set up guide which users can follow in order to install Evernote on their smartphones, laptops, PCs, or tablets. And are you a BEGINNER and want to know how to manage your life with 'Evernote'? In this guide, 'Evernote for Beginners', I will guide you through the simple step to manage your life with a very powerful tool, called 'Evernote'. Following this, detailed explanations are offered on Evernote's most known and main feature which is the ability to create notes and notebooks. It is then mentioned where Evernote is compatible, and which operating systems can use the differences of Evernote's functionality based on operating systems mentioned. Users are then run through the tutorials on syncing data and storage allowance on Evernote as well as methods of sharing different things. The different tools and apps that can be used in unison with Evernote are named as well as brief explanations on their functionality in order to give users and beginners a better feel for what they might like. Tricks such as alternative ways to use Evernote are mentioned as well as solid data entry methods. The effectiveness and usefulness of Evernote are named for specific factors such as for the home, school, or for work. The uses of Evernote on the ever popular social aspects as well as networking are mentioned along with recent news relating to Evernote and its presence. What You Will Learn To Manage Your Life with Evernote for Beginners: Chapter 1 - An Overview of the Wondrous Evernote Chapter 2 - Free and premium Evernote accounts: Setting up and everything you need to know Chapter 3 - Notes and Notebooks: An in-depth look Chapter 4 - Evernote on Various Platforms: Windows, Mac, Android, iOS, Blackberry and Windows Phone Chapter 5 - Understanding and using Evernote Search Chapter 6 - Your Evernote everywhere on the go through online sync and cloud storage Chapter 7 - Sharing on Evernote Made Easy Chapter 8 - A Cruise through Evernote Tools and Apps Chapter 9 - Mind-blowing tricks on Evernote Chapter 10 - The Basics of Data Entry in Evernote Chapter 11 - Using Evernote in daily life: At home, school, work and in business Chapter 12 - Application of Evernote on the Social Scene and Networks Chapter 13 - Noteworthy News for Evernote And Much More! Want To Live Your Life the Easy Way With Evernote? Get Started Now! If you are a beginner looking for the Evernote guide to help you live your life the easy way, I will guide you through all the steps you need to get your life less COMPLEX with Evernote! Scroll Up and Click 'Buy Now' to Get Started! Download and begin to live your life the easy way NOW! And get access to a bonus! 30 TIPS & TECHNIQUES FOR INTERNET MARKETING THAT YOU SHOULD KNOW! The 30 Tips & Techniques for Internet Marketing that You Should Know, includes many tips & techniques for Affiliate Marketing, Article Marketing, E-mail Marketing, Facebook Marketing, Home-based Business, Internet Marketing, Leadership Skills, Mobile Marketing and SEO. (A PDF file with over 30,000 words).
Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. * Explains why infographics and data visualizations work * Shares the tools and techniques for creating great infographics * Covers online infographics used for marketing, including social media and search engine optimization (SEO) * Shows how to market your skills with a visual, infographic resume * Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.
Taking a hands-on learning approach, Foundation iPhone App Development: Build An iPhone App in 5 Days with iOS 6 SDK quickly enables existing programmers to become familiar and comfortable coding Objective-C using Xcode 4.5, Storyboarding and the iOS 6 SDK to create apps for the iPhone. Nick Kuh, an experienced, Apple award-winning developer, will teach readers how to build an iOS 6 iPhone app from start to finish in 5 days. During a 5-day process you will learn how to build a professional, custom-designed, object-oriented iPhone App. You'll start with a PhotoShop PSD design and an app idea. Then, throughout the remainder of the book, Nick will guide you through each stage of building the app. But it's you who will build the app. You will learn how to think like an app developer, how to turn an idea into a beautiful iPhone app. In addition to the code and programming practices introduced, the book includes numerous tips, tricks and lessons learned to help new iPhone App developers succeed on the App Store: SEO, in-app marketing approaches and how to win more 5 star reviews. The 5-day learning process is divided into the following key stages: Day 1 begins with the initial planning, paper prototyping and Photoshop design phases of an app idea. You'll learn how to provision your iOS apps for deployment to your iPhone. By the end of your first day you'll get to learn on the job, creating an Object-Oriented Black Jack Game that implements the Model View Controller paradigm in Objective C. Day 2 is all about Storyboarding: creating and connecting all of the user interface views of our app. Day 3 begins with table views and data population. By the end of the third day you'll be knee-deep in Core Data: building a data model and creating an editable, persistent data storage solution for your app. By Day 4 you'll be learning how to communicate with Facebook using Apple's new Social framework introduced in iOS 6. Day 5 kicks off with code and methods to add in-app social network marketing to your app. With your completed app you'll then learn how to submit an App to Apple alongside numerous tips and tricks to improve your chances of success and visibility in this unique marketplace. From start to finish, this book inherits Nick's tried and tested methods to build beautiful native iPhone Apps efficiently. After reading and using this book, you'll come away with a core iOS development process and coding concepts that can be re-used and applied to your own iPhone app projects. Moreover, you'll gain an understanding of how to architect your own apps, write reusable code and implement best practices for faster productivity and maybe even make some money, too.