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Python for Data Analysis: A Beginner's Guide to...
9,95 € *
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Without any trace of doubt, machine learning and Python are two of the most exciting and interesting fields of study at the moment.There are a lot of reasons to fear the advent of the artificial intelligence (AI) era as well starting with the fact that it comes with serious ethical implications and ending with the fact that nobody can tell you just how far AI will go and how “sentient” it will become. This audiobook will not aim to be a manual in Python or programming in general but an incursion into the realm of these subjects - a short trip to make you curious about what Python and data analysis are all about, why they are used in association, and even how they are used, at times.I know you will take the information presented here and use it to the best of your abilities, helping yourself create the future you want for your children, nephews, or neighbors. In this book, you will learn:How to improve productivity and efficiency with PythonHow to use Python and how to analyze SEO dataWhat is the importance of data scienceWhy data analysis is so important and what is the OOP modelWhat you need to know about machine learning and coding basicsHow to control the flow of program with loopsAnd much more...If you are ready to embrace Python, even as a complete beginner, you are a daring soul who deserves to be part of the amazing future we’re building in this industry. Hopefully, this audiobook will instill all these sentiments in you, and it will make you ask all the important questions, too. What’s next?Click the "buy now" button to start learning Python.The future is at your fingertips. Use it wisely! 1. Language: English. Narrator: Russell Newton. Audio sample: http://samples.audible.de/bk/acx0/172998/bk_acx0_172998_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.05.2020
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WordPress for Beginners: The Complete Dummies G...
9,95 € *
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If you want to discover the most famous blogging platform in the world, then keep reading...WordPress is a website platform allowing anyone - literally, anyone - to have a blog up and running in a few minutes. But you have to know how to set up, manage, and use it!WordPress is quite easy to use, but it's extremely powerful. It has thousands of different functions, and it's also easy to expand, thanks to the millions of plugins already available today.In this audiobook, you will discover:Why WordPress is the best platform for your blogHow to set up WordPress, step by stepHow to increase the performance of your website with advanced techniquesWhat is the importance of having a backup - alwaysHow to actually use the platformHow to analyze the data to increase your trafficHow to publish your contentWhat are the best methods to handle your communityWhat is the SEO-friendly way to use categories and tagsWhat are the best plugins to create photo galleries, podcasts, and any other contentWhat is the WordPress community and why it's so importantHow to use WordPress as a CMS to create any kind of website 1. Language: English. Narrator: Curtis Wright. Audio sample: http://samples.audible.de/bk/acx0/176644/bk_acx0_176644_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.05.2020
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Email Marketing: How to Build a Massive Mailing...
9,95 € *
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If you want to increase your profit with email marketing, then keep reading...If you think email is dead, you’re missing out on the real metrics. Email marketing is still going strong today and is possibly the best possible strategy for your business.Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies?I think the answer has something to do with the fact that people use email more than other platforms.Email is the number one communication channel. Did you know that at least 91 percent of consumers check their email on a daily basis? That can’t be said of any other communication channel.A 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). When shoppers are ready to buy something, they often look for emails from their favorite stores.In of Email marketing you will find:Email marketing field guideHow to get an email listWhich platform should useWhat makes an effective email marketing campaignHow to make people read your emailsHow to build an email list of targeted customers.How to optimize your emails for the highest open rates and click-through rates (CTR).How to automate the process of nurturing your leads and turning prospects into customers.How to write emails that get people to click the “Buy” button.Why email traffic is more valuable than any other traffic - online or not.Optimize email marketing guideHow to keep messages out of the spam folder How to craft relevant messaging with effective subject lines, savvy designsTargeting guide If you still not sure let me give you another fa 1. Language: English. Narrator: Jason Belvill. Audio sample: http://samples.audible.de/bk/acx0/166561/bk_acx0_166561_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.05.2020
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Google AdWords: The Only PPC Advertising Guide ...
9,95 € *
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Ever wondered how ads work? Have you always wanted to reach new customers and grow your business but haven't figured out how to go about it?Well, you have come to the right place!This book is a complete beginners guide to fully grasping the ways of utilising Pay Per Click advertising to have a wider customer reach and expand your business.It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.The book provides insight on special and relevant ad practises on social media such as retargeting on Facebook and strategic niche based advertising on platforms such as LinkedIn, YouTube, and Instagram.It goes on even further to elaborate on the various principles that govern how search engine optimisation works, the ways to effective SEO development and how to develop and create content with these laid down principles.So what are you to expect?Set up: the ways to set up your adwords budget based on your targets and objectives.Development: how to write very effective ads that are bound to lead to productive conversions.Selection: how to choose the right keywords to fit your campaign based on your ad and how to make them work for you.Further into the book, there's information on how to go about optimising your existing campaigns using real-time data to avoid waste of resources and to assure customer conversions.Also, campaigns are of various forms and types with a lot of advantages and disadvantages as well as their individual strengths and weaknesses.The book provides understanding on the ways to run different campaign types such as video and shopping display, just to mention a few. 1. Language: English. Narrator: Aaron Miller. Audio sample: http://samples.audible.de/bk/acx0/178833/bk_acx0_178833_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.05.2020
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Internet Marketing
45,00 € *
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Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies.

Anbieter: Dodax
Stand: 30.05.2020
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Web Portals Data Quality Assessment from Data C...
54,90 € *
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A web portal's rank has high impact on the displayed results by search engines and consequently their traffic. Nowadays, a lot of web portal managers make a consistent effort to employ Search Engine Optimization (SEO) techniques as a vital means to enhance their web portal's structure in one hand and to obtain a better ranking results in the other. The main reason that led the researcher to encounter this study was the fact that a great number of web pages are highly ranked by search engines that take the roots from either Spam websites or low Data Quality (DQ) web portals. This shows that SEO techniques are yet far from being efficient in spotting the right data. Therefore it is inevitable that these techniques will be revised in the near future. A very important criterion that will most probably be involved in SEO techniques is a focus on the web portals' DQ. Therefore, the ultimate goal of this research is to develop a model for better assessment of the DQ of the web portals through the lens of users' perspective.

Anbieter: Dodax
Stand: 30.05.2020
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Apress Foundation iPhone App Development Softwa...
37,44 € *
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Taking a hands-on learning approach, Foundation iPhone App Development: Build An iPhone App in 5 Days with iOS 6 SDK quickly enables existing programmers to become familiar and comfortable coding Objective-C using Xcode 4.5, Storyboarding and the iOS 6 SDK to create apps for the iPhone. Nick Kuh, an experienced, Apple award-winning developer, will teach readers how to build an iOS 6 iPhone app from start to finish in 5 days.   During a 5-day process you will learn how to build a professional, custom-designed, object-oriented iPhone App. You’ll start with a PhotoShop PSD design and an app idea. Then, throughout the remainder of the book, Nick will guide you through each stage of building the app. But it’s you who will build the app. You will learn how to think like an app developer, how to turn an idea into a beautiful iPhone app. In addition to the code and programming practices introduced, the book includes numerous tips, tricks and lessons learned to help new iPhone App developers succeed on the App Store: SEO, in-app marketing approaches and how to win more 5 star reviews.   The 5-day learning process is divided into the following key stages: Day 1 begins with the initial planning, paper prototyping and Photoshop design phases of an app idea. You’ll learn how to provision your iOS apps for deployment to your iPhone. By the end of your first day you’ll get to learn on the job, creating an Object-Oriented Black Jack Game that implements the Model View Controller paradigm in Objective C. Day 2 is all about Storyboarding: creating and connecting all of the user interface views of our app. Day 3 begins with table views and data population. By the end of the third day you’ll be knee-deep in Core Data: building a data model and creating an editable, persistent data storage solution for your app. By Day 4 you’ll be learning how to communicate with Facebook using Apple’s new Social framework introduced in iOS 6. Day 5 kicks off with code and methods to add in-app social network marketing to your app. With your completed app you’ll then learn how to submit an App to Apple alongside numerous tips and tricks to improve your chances of success and visibility in this unique marketplace. From start to finish, this book inherits Nick’s tried and tested methods to build beautiful native iPhone Apps efficiently. After reading and using this book, you’ll come away with a core iOS development process and coding concepts that can be re-used and applied to your own iPhone app projects. Moreover, you’ll gain an understanding of how to architect your own apps, write reusable code and implement best practices for faster productivity and maybe even make some money, too. 

Anbieter: Dodax
Stand: 30.05.2020
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Private Placement of Public Equity in China
53,49 € *
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By retrieving entries from the financial-data vendor Wind and collecting relevant data from private placement statements, the author builds a proprietary database and studies five aspects of private placement in China. He examines which listed firms are more likely to choose private placement over SEO in refinancing, he looks into the controlling shareholder's decision on whether or not to purchase privately placed shares, he investigates how the offer discount is determined, he calculates announcement periods for abnormal returns on private placements. Where the abnormal return is significantly positive, he documents positive long-run abnormal return on private offerings and evidence supporting the under-reaction hypothesis. Finally, he concludes that the largest shareholders tunnel by means of excess discounts from which they benefit but which is harmful to other shareholders.

Anbieter: Dodax
Stand: 30.05.2020
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Just-in-Time Information Feeding. Chancen und H...
44,99 € *
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Heutzutage baut ein Großteil der Unternehmen ihre E-Commerce-Aktivitäten aus und verlagert seine Geschäftsprozesse ins Internet. Dieser Bereich wird immer wichtiger, um eine zunehmend online-affine Kundschaft für sich zu gewinnen. Doch wie können Unternehmen online effektiv Marketing betreiben? Wie soll das richtige Angebot Just-in-Time platziert werden, also als das richtige Produkt zur optimalen Zeit am richtigen Ort für einen potenziellen Kunden?Der Autor Julien Schild gibt in seinem Buch eine Einführung in die Thematik des Onlinehandels. Er bespricht sowohl die zahlreichen Formen des Online-Marketings als auch die Möglichkeiten von Multimedia-Sharing Slides und dem Ausbau von Communities. Dabei geht es nicht nur darum, die Methoden der einzelnen Disziplinen aufzuzeigen, sondern auch um Erfolgsmessung und rechtliche Besonderheiten - wie die Grundlagen des Onlinehandels, Datenschutzrecht und Big Data. Im Hinblick auf Tracking-Verfahren und der Nutzung von Cookies ist dieser Aspekt für Unternehmen besonders interessant. Schild verdeutlicht die Relevanz und praktische Umsetzung des Just-in-Time-Begriffes mit allen seinen Chancen und Herausforderungen. Am Schluss werden Implikationen und Handlungsempfehlungen an den Leser weitergegeben, damit eine gute E-Commerce-Strategie umgesetzt werden kann.Aus dem Inhalt:- Social-Media-Marketing,- Affiliate-Marketing,- Onlinehandel,- E-Commerce,- Suchmaschinenoptimierung (SEO),- Kundenbindung,- Online-Marketing,- Just-in-Time

Anbieter: Dodax
Stand: 30.05.2020
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