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Lost and Founder: A Painfully Honest Field Guid...
9,95 € *
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Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.  Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.   This is not that story.   It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.   Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.   Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this audiobook can help solve your problems, and make you feel less alone for having them. 1. Language: English. Narrator: Rand Fishkin. Audio sample: http://samples.audible.de/bk/peng/003981/bk_peng_003981_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 01.06.2020
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Cool Infographics
49,90 CHF *
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Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. * Explains why infographics and data visualizations work * Shares the tools and techniques for creating great infographics * Covers online infographics used for marketing, including social media and search engine optimization (SEO) * Shows how to market your skills with a visual, infographic resume * Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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Squarespace 6 For Dummies
25,90 CHF *
zzgl. 3,50 CHF Versand

Build your own blog, website, or portfolio with Squarespace Squarespace lets you create visually rich web pages with any configuration of text, images, or blocks you wish, just by dragging and dropping. Even if you've been using earlier versions of Squarespace, the features in version 6 will amaze you - and bring you straight to this must-have guide for practical information! If you're a do-it-yourself website builder, get up to speed fast on all the next-generation Squarespace tools, including cool new features for mobile sites, SEO, social networks, and more. * Brings you up to speed on Squarespace 6 and its revolutionary LayoutEngine tool for building visually-rich web pages * Deciphers the very latest features for page-building in today's markets, including mobile, social media, and using SEO * Delves into using auto-publish for social networks, using built-in mobile websites, syncing with social networks, gathering real-time statistics, managing your site from your smartphone or mobile device, and much more * Covers the essentials, such as using templates, drag-and-drop image uploads, image-editing with Aviary, and using Page Builder to create, share, and reblog content Build awesome, professional websites for your business in no time with Squarespace 6 For Dummies.

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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Squarespace 6 For Dummies
19,00 CHF *
ggf. zzgl. Versand

Build your own blog, website, or portfolio with Squarespace Squarespace lets you create visually rich web pages with any configuration of text, images, or blocks you wish, just by dragging and dropping. Even if you've been using earlier versions of Squarespace, the features in version 6 will amaze you - and bring you straight to this must-have guide for practical information! If you're a do-it-yourself website builder, get up to speed fast on all the next-generation Squarespace tools, including cool new features for mobile sites, SEO, social networks, and more. Brings you up to speed on Squarespace 6 and its revolutionary LayoutEngine tool for building visually-rich web pages Deciphers the very latest features for page-building in today's markets, including mobile, social media, and using SEO Delves into using auto-publish for social networks, using built-in mobile websites, syncing with social networks, gathering real-time statistics, managing your site from your smartphone or mobile device, and much more Covers the essentials, such as using templates, drag-and-drop image uploads, image-editing with Aviary, and using Page Builder to create, share, and reblog content Build awesome, professional websites for your business in no time with Squarespace 6 For Dummies.

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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Lost and Founder
13,00 CHF *
ggf. zzgl. Versand

'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked 'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author ----------- Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story. Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them. ----------- 'This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir' Chris Guillebeau, author of Side Hustle and The $100 Startup 'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company' Julie Zhou, VP of Product Design at Facebook

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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Cool Infographics
28,00 CHF *
ggf. zzgl. Versand

Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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Cool Infographics
28,00 CHF *
ggf. zzgl. Versand

Make information memorable with creative visual designtechniques Research shows that visual information is more quickly andeasily understood, and much more likely to be remembered. Thisinnovative book presents the design process and the best softwaretools for creating infographics that communicate. Including aspecial section on how to construct the increasingly popularinfographic resume, the book offers graphic designers, marketers,and business professionals vital information on the most effectiveways to present data. * Explains why infographics and data visualizations work * Shares the tools and techniques for creating greatinfographics * Covers online infographics used for marketing, including socialmedia and search engine optimization (SEO) * Shows how to market your skills with a visual, infographicresume * Explores the many internal business uses of infographics,including board meeting presentations, annual reports, consumerresearch statistics, marketing strategies, business plans, andvisual explanations of products and services to your customers With Cool Infographics, you'll learn to createinfographics to successfully reach your target audience and tellclear stories with your data.

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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Squarespace 6 For Dummies
20,00 CHF *
ggf. zzgl. Versand

Build your own blog, website, or portfolio withSquarespace Squarespace lets you create visually rich web pages with anyconfiguration of text, images, or blocks you wish, just by draggingand dropping. Even if you've been using earlier versions ofSquarespace, the features in version 6 will amaze you - and bringyou straight to this must-have guide for practical information! Ifyou're a do-it-yourself website builder, get up to speed fast onall the next-generation Squarespace tools, including cool newfeatures for mobile sites, SEO, social networks, and more. * Brings you up to speed on Squarespace 6 and its revolutionaryLayoutEngine tool for building visually-rich web pages * Deciphers the very latest features for page-building in today'smarkets, including mobile, social media, and using SEO * Delves into using auto-publish for social networks, usingbuilt-in mobile websites, syncing with social networks, gatheringreal-time statistics, managing your site from your smartphone ormobile device, and much more * Covers the essentials, such as using templates, drag-and-dropimage uploads, image-editing with Aviary, and using Page Builder tocreate, share, and reblog content Build awesome, professional websites for your business in notime with Squarespace 6 For Dummies.

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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Cool Infographics
35,99 € *
ggf. zzgl. Versand

Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. * Explains why infographics and data visualizations work * Shares the tools and techniques for creating great infographics * Covers online infographics used for marketing, including social media and search engine optimization (SEO) * Shows how to market your skills with a visual, infographic resume * Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

Anbieter: Thalia AT
Stand: 01.06.2020
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