Angebote zu "Communications" (20 Treffer)

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The Complete Guide to B2B Marketing
42,90 CHF *
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To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing, King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: * Systematically assess your context and customer, via personas, profiles, and other powerful techniques * Choose among today's panoply of marketing options, tools, and techniques * Build a more agile B2B marketing organization, and link its goals more tightly to strategy * More accurately estimate marketing spend and ROI * Systematically optimize demand generation and many other key functions * Leverage higher-value approaches to web/mobile, SEO, and customer community-building * Gain more value from corporate standards and your creative services vendors * Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable - whatever your company's size, product, service, or industry.

Anbieter: Orell Fuessli CH
Stand: 15.12.2019
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Lancom Systems - Communications Server Software...

- The professional solution for fax servers- Receive and send fax via the LANCOM router- Send 2 – 8 faxes in parallel depending on the router model- \"Hard fax\" in the router—no problems with server updates or system maintenance- Significantly

Anbieter: Qualigo
Stand: 15.12.2019
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Show Me, Don't Tell Me
25,90 CHF *
zzgl. 3,50 CHF Versand

A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.

Anbieter: Orell Fuessli CH
Stand: 15.12.2019
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Ledlenser - SEO 7R - Stirnlampe grau/blau

Leuchtstarke Stirnlampe mit automatischer Dimmung - Farbe: Grau/Blau; Highlights: Rotlicht; geeignet für Trailrunning; Weitere Top-Angebote von Ledlenser im Online-Shop von Bergfreunde.de bestellen!

Anbieter: Qualigo
Stand: 15.12.2019
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Public Relations and the Social Web
37,90 CHF *
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The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.

Anbieter: Orell Fuessli CH
Stand: 15.12.2019
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Ledlenser - SEO 5 - Stirnlampe grau/schwarz

Vielseitige Stirnlampe mit bequemem Stirnband - Farbe: Grau/Schwarz; Highlights: Batteriebetrieb, Rotlicht; geeignet für Trailrunning; Weitere Top-Angebote von Ledlenser im Online-Shop von Bergfreunde.de bestellen!

Anbieter: Qualigo
Stand: 15.12.2019
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Wireless Communications Resource Management
213,00 CHF *
ggf. zzgl. Versand

Traditional wireless communication books have focused on point-to-point communication, dealing with wireless channel capacity, link performance, delay performance. However, recent advances in wireless resource management techniques have not yet been deeply treated even though they are very hot research topics in academic areas and become very crucial in implementing commercial wireless communication systems such as CDMA 1x-EVDO, WiMax, and 3GPP LTE, etc. Lee, Park and Seo provide a comprehensive discussion on the state-of-the-art technologies of resource management in wireless communications. The subject is arranged in two parts: The first part provides basic concepts and background knowledge (including mathematical tools) required for understanding resource management. The second part provides detailed discussions on resource management techniques which play key roles in current and future wireless communication systems. In particular, resource management techniques are categorized into four classes - namely, bandwidth, power, antenna, and inter-cell resource managements - according to their objectives and focal points, and discussed in systematic structure. * Presents the latest resource allocation techniques for new and next generation air interface technologies * Arms readers with the necessary fundamentals and mathematical tools * Illustrates the theoretical background in a concrete manner * Gives detailed coverage on scheduling, power management, and MIMO techniques * Comes with presentation files of book figures for instructor use

Anbieter: Orell Fuessli CH
Stand: 15.12.2019
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Ledlenser - SEO 7R - Stirnlampe grau/blau

Leuchtstarke Stirnlampe mit automatischer Dimmung - Farbe: Grau/Blau; Highlights: Rotlicht; geeignet für Trailrunning; Weitere Top-Angebote von Ledlenser im Online-Shop von Bergfreunde.de bestellen!

Anbieter: Qualigo
Stand: 15.12.2019
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Search Engine Marketing for the Chinese Market
40,90 CHF *
ggf. zzgl. Versand

Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, FH OÖ Standort Steyr, course: Marketing & E-Business, language: English, abstract: Globalization has brought new opportunities to developing countries, and within the last few decades, especially the People's Republic of China transformed itself from a developing nation behind the bamboo curtain to one of the most influential nations on the world market. China's online population is growing very fast and counted already more than 560 million users in 2012, with a share of more than 70% of mobile Internet users. The Internet has become an indispensable tool for finding information quickly using a search engine. Therefore, for companies trading in China, their website will undoubtedly be vital in enhancing their public image and increasing sales volumes, and improving this website through search engine marketing (SEM) will be crucial to succeed. Due to huge cultural differences and governmental censorship of the Internet in mainland China, doing online business in this country is definitely different as in the Western world. To find out what is necessary for launching an international company website in China successfully, this paper describes and critically analyses the basic knowledge about China's online users and its online media world as well as search engines available in China and the challenges Chinese internet users face because of The Great Firewall. Aiming to provide key input for effective search engine marketing, this thesis combines theoretical background from various literary sources with the results of the author's online survey and interviews with four online marketing experts, who give an insight into their in-depth know-how of China's online marketing world and to provide advice on effective SEM for China's leading search engine Baidu. Clearly, as this papers shows, practising successful SEO depends on the combination of many different factors and actions. Writing original content, proper usage of keywords, incoming links from authoritative sites and other Baidu-sites are just some issues to be considered. Furthermore a Chinese ISP and content written in well-articulated 'Simplified Chinese' are other keys to success. Doing SEA for Baidu is quite challenging, especially for foreigners, because it requires experience with SEA, cultural understanding and perfect knowledge of Chinese to find the right keywords and handle Baidu's SEA and Analytics tool. Nevertheless, understanding China's culture and language is an important factor achieving good online visibility in China.

Anbieter: Orell Fuessli CH
Stand: 15.12.2019
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Ledlenser - SEO 5 - Stirnlampe grau/rot

Vielseitige Stirnlampe mit bequemem Stirnband - Farbe: Grau/Rot; Highlights: Batteriebetrieb, Rotlicht; geeignet für Trailrunning; Weitere Top-Angebote von Ledlenser im Online-Shop von Bergfreunde.de bestellen!

Anbieter: Qualigo
Stand: 15.12.2019
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International Search Engine Marketing with YouT...
15,90 CHF *
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Research Paper (undergraduate) from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, University of Applied Sciences Bremerhaven, language: English, abstract: Hardly any online advertising effort becomes as important for entrepreneurship accomplishments as Search Engine Marketing. That's surprising marginally, because Search Engines are the single point of contact for customer investigation and information. On that score SEM is one of the most important tools to generate specifically leads. By the side of all online marketing measures, for example keyword advertising, SEO or SEA, the international SEM with YouTube videos is first and foremost the fastest-growing and by far promising opportunity, to establish qualified leads. In addition country-specific advertising messages are completed with corresponding keywords and well-placed with YouTube videos in local Search Engines, to achieve qualified groups of customers, who are in search of new products or services. Marketing specialists analyze and advance the achieved results simultaneously and adjust their marketing strategies immediately. As a consequence there is a better cost planning, target groups are scaled more precisely and the cost-benefit ratio is a sight better for both B2B and B2C. The obvious questions are: what business motivations give evidence of a fruitful cooperation at the hands of international SEM and YouTube videos? Which contents and keywords convert YouTube videos into a guarantee for success and which are critically for a profitable SEM? And after all, which customer is searching where, for what and why? These and further questions will be examined and clarified over the course of the next following sites.

Anbieter: Orell Fuessli CH
Stand: 15.12.2019
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Public Relations and the Social Web
26,90 CHF *
ggf. zzgl. Versand

Social media are becoming part of the fabric of our lives, and their effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics. It examines emerging public relations practices in the digital environment – including blogs, wikis, RSS, social networking, and SEO – and shows readers how to structure digital public relations campaigns.

Anbieter: Orell Fuessli CH
Stand: 15.12.2019
Zum Angebot
Show Me, Don't Tell Me
23,99 € *
ggf. zzgl. Versand

A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.

Anbieter: Thalia AT
Stand: 15.12.2019
Zum Angebot
Wireless Communications Resource Management
221,99 € *
ggf. zzgl. Versand

Traditional wireless communication books have focused on point-to-point communication, dealing with wireless channel capacity, link performance, delay performance. However, recent advances in wireless resource management techniques have not yet been deeply treated even though they are very hot research topics in academic areas and become very crucial in implementing commercial wireless communication systems such as CDMA 1x-EVDO, WiMax, and 3GPP LTE, etc. Lee, Park and Seo provide a comprehensive discussion on the state-of-the-art technologies of resource management in wireless communications. The subject is arranged in two parts: The first part provides basic concepts and background knowledge (including mathematical tools) required for understanding resource management. The second part provides detailed discussions on resource management techniques which play key roles in current and future wireless communication systems. In particular, resource management techniques are categorized into four classes - namely, bandwidth, power, antenna, and inter-cell resource managements - according to their objectives and focal points, and discussed in systematic structure. * Presents the latest resource allocation techniques for new and next generation air interface technologies * Arms readers with the necessary fundamentals and mathematical tools * Illustrates the theoretical background in a concrete manner * Gives detailed coverage on scheduling, power management, and MIMO techniques * Comes with presentation files of book figures for instructor use

Anbieter: Thalia AT
Stand: 15.12.2019
Zum Angebot
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