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Arguments for a Better World: Essays in Honor o...
108,99 € *
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Amartya Sen has made deep and lasting contributions to the academic disciplines of economics, philosophy, and the social sciences more broadly. He has engaged in policy dialogue and public debate, advancing the cause of a human development focused policy agenda, and a tolerant and democratic polity. This argumentative Indian has made the case for the poorest of the poor, and for plurality in cultural perspective. It is not surprising that he has won the highest awards, ranging from the Nobel Prize in Economics to the Bharat Ratna, India's highest civilian honor. This public recognition has gone hand in hand with the affection and admiration that Amartya's friends and students hold for him. This volume of essays, written in honor of his 75th birthday by his students and peers, covers the range of contributions that Sen has made to knowledge. They are written by some of the world's leading economists, philosophers and social scientists, and address topics such as ethics, welfare economics, poverty, gender, human development, society and politics. This first volume covers the topics of Ethics, Normative Economics and Welfare; Agency, Aggregation and Social Choice; Poverty, Capabilities and Measurement; and Identity, Collective Action and Public Economics. It is a fitting tribute to Sen's own contributions to the discourse on Ethics, Welfare and Measurement. Contributors include: Sabina Alkire, Paul Anand, Sudhir Anand, Kwame Anthony Appiah, A. B. Atkinson, Walter Bossert, Francois Bourguignon, John Broome, Satya R. Chakravarty, Rajat Deb, Bhaskar Dutta, James E. Foster, Wulf Gaertner, Indranil K. Ghosh, Peter Hammond, Christopher Handy, Christopher Harris, Satish K. Jain, Isaac Levi, Oliver Linton, S. R. Osmani, Prasanta K. Pattanaik, Edmund S. Phelps, Mozaffar Qizilbash, Martin Ravallion, Kevin Roberts, Ingrid Robeyns, Maurice Salles, Cristina Santos, T. M. Scanlon, Arjun Sengupta, Tae Kun Seo, Anthony Shorrocks , Ron Smith, Joseph E. Stiglitz, S. Subramanian, Kotaro Suzumura, Alain Trannoy, Guanghua Wan, John A. Weymark, and Yongsheng Xu.

Anbieter: Thalia AT
Stand: 06.12.2019
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Do It! Marketing: 77 Instant-Action Ideas to Bo...
22,99 € *
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As a business owner, everything you’ve worked so hard to achieve thus far depends on getting the word out to the right people. Marketing your product or service is detrimental to your survival! With that said, it is not an exaggeration to say that the most important hat a business owner wears is that of marketer. But as entire business degrees and companies have been built around the marketing industry, how could you ever wear that hat for your company? Where does an entrepreneur such as yourself even begin to learn how to market your business successfully?With so many new ways to reach customers and clients and only so much time in the day, it's hard to know where to start. Social media? Email? Blogs? Video? SEO? Do It! Marketing breaks down marketing into a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Packed with do-this-now ideas intended to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: • Avoid blah, blah, blah marketing • Use magnetic marketing strategies that pull--not--push-qualified decision-makers into your world • Position yourself as an expert • Become the obvious choice in your market • Do social media right • Learn to speak your customers’ language • Get a steady stream of referrals • Identify and focus on high-payoff activities • And more!Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop marketing like an amateur and start outsmarting, out-positioning, and out-executing the competition.

Anbieter: Thalia AT
Stand: 06.12.2019
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Do It! Marketing: 77 Instant-Action Ideas to Bo...
9,95 € *
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As a small-business owner or solopreneur, you wear many hats - perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients - and only so much time in the day - it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results." Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense audiobook reveals how to: Avoid blah, blah, blah marketing Use magnetic marketing strategies that pull (not push) qualified prospects into your world Get noticed using the power of 3PR Position yourself as the go-to expert in your field Become the obvious choice by building your "Thought Leadership Platform" Do social media right Zero in on your customers' pain/gain factors Learn to speak prospect language about prospect problems Generate a steady stream of referrals Identify and focus on high-payoff marketing activities Gain clarity, confidence, and control so you sell more - more easily and more often Cultivate and leverage enthusiastic advocates And more 1. Language: English. Narrator: David Newman. Audio sample: http://samples.audible.de/bk/gdan/000977/bk_gdan_000977_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 06.12.2019
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Google My Business: From Dodging Creditors to M...
9,95 € *
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To be a successful business, you need to stop doing random acts of marketing and start using a reliable plan for rapid business growth.Traditional thinking on creating a marketing plan has been a difficult and overwhelming process, resulting in not getting done.Google My Business reveals a new marketing cutting edge breakthrough that makes creating the foundation for a business marketing plan simple and easy. It takes the difficulty out of your business marketing strategy.Whether you're just starting out or are an experienced season established business, Google My Business is the easiest and fastest way to create a marketing plan that will boost your business growth.In this groundbreaking new book you'll discover:How to get new customers, clients, or prospects and how to make more and increase profits from existing ones.Don’t chase old SEO tactics in marketing that could hinder your business.A simple process for creating your own marketing platform so Google will promote your business over your competition.How to crush competitors and make yourself the only logical choice for Google to show you as the preferred listing.How to get astonishing results on a any budget using the secrets of this new cutting edge marketing from Google’s new program.How to charge high prices for your products and services and have customers actually chasing you to buy your product or services.How to comply with the changes with Google establishing your Brand and validating your entity.Using social media, branded to your company to increase the number one metric that Google uses to rank anything on the web. 1. Language: English. Narrator: Mark Ryan. Audio sample: http://samples.audible.de/bk/acx0/150160/bk_acx0_150160_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 06.12.2019
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Copywriting and Web Copywriting: 2 books in 1: ...
9,95 € *
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Copywriting and Web Copywriting: 2 books in 1 - The Ultimate Guide to Write Irresistible Paper and Web Copy That Sells, Communicate with Impact, Write Persuasive Advertising, Improve Your Business, Generate Quick Cash, Capture People’s Attention and Compel Them to Buy Your ProductsTwo manuscripts in one audiobook.This bundle includes the complete collection of audiobooks that will help you learn how to write persuasive advertising, whether paper or web.This audiobook set includes:Copywriting: the ultimate guide to learn how to write copy that sells, communicate with impact, write persuasive advertising, generate quick cash, and take your business on the next levelWeb Copywriting: How to write irresistible Web Copy, capture people’s attention, draw them into your online business (website, blog, social media...) and compel them to buy your productsWould you like to turn words into cash? That’s the power of copywriting!Copywriting is a skill that’s needed everywhere today. It’s used in thousands upon thousands of materials and messages sent out to reach specific audiences, around the clock, every day.However, if you are stuck writing generic emails, ads, and sales letters, you can expect to spend the rest of your career struggling to make a single sale.If so, I can help you. You will learn:The universal hidden structure behind all persuasive copyHow to avoid the most common copywriting mistakeHow to build a powerful sales message that makes moneySimple techniques to turn your bad business marketing into an irresistible copyHow to make the price irrelevant and be the only choice for your ideal customerWhat makes web copywriting differentWriting effective seo(search engine optimized copy) for the webHow to use copywriting to boost your online businessAnd much 1. Language: English. Narrator: Michael Stuhre. Audio sample: http://samples.audible.de/bk/acx0/166726/bk_acx0_166726_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 06.12.2019
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Social Media Marketing 2019, 2020: A Workbook t...
9,95 € *
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How can you make $1,000 to even $10,000 per month and living the life of your dreams? It would be through social media marketing.Numerous individuals don't have the foggiest idea about that social media marketing can be one the most rewarding online businesses you can do. A large number of individuals are bringing home the bacon from Facebook, Instagram, You Tube and more!This audiobook really expounds on the most proficient method to begin profiting from the many passive income ideas that work time and time again, and we will discuss the profound insider strategies the best online entrepreneurs use. Follow along with this easy to do and put to use workbook that will have you generating your first $1000 online within days and $10,000 within 90 days, guaranteed!You will receive the rewards of this incredible book if you put it to use, the choice is yours...This is what you will learn:Why each social media marketer needs this audiobook - Explaining in detail concerning why this audiobook is an unquestionable requirement perused for any yearning online business entrepreneur.Step-by-step instructions to pick a specialty - How to discover a specialty which would be most appropriate for you the listener.Area name + Hosting + WordPress - Explain how to locate the best and the most savvy Domain name + Hosting + WordPressFirst blog entry - Explaining to readers how to set up their first blog entry.Associate promoting - Going well ordered on the best way to locate a decent subsidiary program which will sell and make benefitsSearch engine optimization - Explaining the significance of SEO, likewise appearing at lift positioning on Google. Significance of YouTube-Why is YouTube a superb thought for bloggers, and how it can enable them to get stunning traffic to their blog.Step-by-step instructions to fabricate an email list - Showcasing some the most looked for after 1. Language: English. Narrator: Tony Acland. Audio sample: http://samples.audible.de/bk/acx0/168618/bk_acx0_168618_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 06.12.2019
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