- Für Unternehmer, Selbstständige, Freiberufler und Marketingverantwortliche aus allen Branchen- So entfalten Onlinetexte ihre volle Wirkung- Mit Content Marketing-Strategien die richtigen Zielgruppen ansprechen- Die Dos & Don'ts erfolgreicher Webkommunikation- 21 ganz konkrete, jeweils kommentierte Beispiele zeigen Ihnen, wie es andere machen- Sie werden sehen: Texten macht Spaß!- Extra: E-Book insideLeserstimmen zur ersten Auflage:"Danke für dieses tolle Buch. Wer auf professionelle Webtexte Wert legt - und das sollte jeder Webseitenbetreiber - der sollte dieses Buch lesen und vor allem damit arbeiten."Marcel Selle, Selbständiger Onlineunternehmer"Ob Freiberufler oder mittelständisches Unternehmen, jeder findet sich hier wieder und findet Anregungen. ... einfach nur zu empfehlen!"Andrea Haude, IT-Trainerin"Ganz besonders ans Herz legen möchte ich das Buch denjenigen, die in großen und kleinen B2B-Unternehmen verantwortlich sind für die Kommunikation im Web ..."John Großpietsch, PR-Unternehmer"Es macht Spaß, das Buch zu lesen, man will es gar nicht aus der Hand legen."Ines Lämmel, Corporate Bloggerin"Für Neueinsteiger in das Thema ist das Buch sehr empfehlenswert ... Für Profis bietet das Buch als Nachschlagewerk ... eine Fülle an Ideen."Brigitte Kalkbrenner, PR-BeraterinAUS DEM INHALT //Wirkungsvolle Texte: Emotionen, Zielgruppe, Aktualität // Texte schreiben: Überschriften, Teaser, Spannungsbogen // Texte gestalten: Formatierung, Fotos, Grafiken // Alternative Content-Formen für mehr Interaktion und Reichweite // Produktbeschreibungen und E-Shop-Texte // Text-Strategien für Onlinemarketing und SEO // Erfolgsmessung anhand von Google Analytics & Co. // Zusammenarbeit mit SEO-DienstleisternContent Marketing: Ziele, Beispiele, Strategien // Texterstellung effizient & kostengünstig outsourcenSystemvoraussetzungen für E-Book inside: Internet-Verbindung und Adobe-Reader
Discover how to rank higher, outsource to the right SEO service provider, and take advantage of free search engine traffic. Are you frustrated by your efforts to rank higher on Google? Do you feel that search engine optimization is a mystical art, performed by sorcerers, that works for other businesses but not yours? In this action-oriented book you'll discover the secrets that an experienced SEO consultant routinely uses to bring his clients onto the front page of search results. The author provides basic and advanced SEO strategies that any local business owner can immediately put into practice either by themselves or by outsourcing to their marketing agency. Why do I need SEO? Google is the new telephone directory. Your customers are savvy; they don't wait around to find your services. Instead, they whip out their mobile device and find what they're looking for en route to work, during their lunch break, or while shopping. Google is the 80 pound gorilla of search. According to Alexa, it's the website with the highest amount of traffic in the world. If your website can't be found in Google, then you're missing out big time, because your competitors are getting found, and they're enjoying a thriving business from all of the free leads that Google is sending to them. Get the right knowledge. This book will equip you with the information that you need to understand how Google's algorithm works, and how to take advantage of free targeted traffic that Google sends. Inside you'll learn: The difference between paid and organic traffic How search engines work How to structure your website correctly, without over optimizing Why search engines are constantly updating their algorithms How to build your popularity online and acquire more visitors How to analyze your competition and identify keyword search phrases 1. Language: English. Narrator: Rich Carr. Audio sample: http://samples.audible.de/bk/acx0/038055/bk_acx0_038055_sample.mp3. Digital audiobook in aax.
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I don’t know what business you are in. I don’t know how well you are doing. I don’t know how serious your competition is. But I do know one thing for a fact: That your business would explode if you were ranked number one on Google. Just imagine.... A sea of ready-to-buy people coming straight to your website (or your physical store) every single day... ...for free. That would make all the difference, huh? Well, that’s exactly what this book is about: Creating a steady stream of warm leads by ranking your business on the first page - even if you don’t know the first thing about SEO right now. Here is exactly what you are going to discover inside:How Google really determines your ranking - and how you can use this insight "against" it to rank faster (99% of marketers don’t know this) How to identify the perfect keywords for your business - with very little competition and tons of targeted traffic How to craft Google-friendly blog posts and articles that will skyrocket your rankings and cement you on the first page - even if you suck at writing How to increase your revenue by up to 31% - by getting more excellent reviews + the best platforms that will basically do all the work for you How to boost your local SEO rankings and make sure your business pops up on the top of the first page every time someone in your area searches for one of the services you offer The ultimate collection of battle-tested strategies for driving high-volume traffic to any website (with these, making money becomes effortless)...and that’s just the tip of the iceberg. As soon as you finish this audiobook and start implementing the strategies described inside, you will notice that your business is changing: You will never have to cha 1. Language: English. Narrator: Thomas Pedrosa. Audio sample: http://samples.audible.de/bk/acx0/168991/bk_acx0_168991_sample.mp3. Digital audiobook in aax.
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Never Pay for Promotion Again! Dan Howe, author of The Minute Marketer, brings you this list of over 101 freely available resources you can put into action right now to start driving traffic to your website or blog. This list contains a few you may have heard of before but many that are well-kept secrets among successful (yet frugal) bloggers and marketers. What does it take to win a customer for life? First of all, you need a great site.... Inside, we'll show you: How to get free advertising and free publicity for your website or blog using tools and sites found all over the web How to target an effective niche to dial in the strongest web traffic How to exploit the free tools of Google.com Why website building is really not as hard as you may think Website optimization and free website building tools such as Wordpress What tools to choose for an effective marketing strategy Current SEO (search engine optimization) issues How others are using their sites to make money on the Internet that provides them incomes for life 1. Language: English. Narrator: Eddie Frierson. Audio sample: http://samples.audible.de/bk/acx0/052468/bk_acx0_052468_sample.mp3. Digital audiobook in aax.
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