For millions of WordPress website owners worldwide, search engine optimization is now utterly essential. This is the first book that teaches hands-on SEO techniques designed especially for WordPress users. Complete, realistic, strategic, and fully hands-on, WordPress SEO Success covers a wide range of relevant techniques and technologies. Leading web marketer Jake Aull covers tools built into WordPress, third-party tools that can be added to the platform, and external tools that work especially well with WordPress. Aull carefully organizes and presents content designed to serve three different audiences: hobbyist bloggers, web designers/developers and SEO professionals. Topics covered include: * A quick review of the absolute basics: what SEO is and why you need it* Comparing and choosing the best WordPress SEO tools and plug-ins for your specific needs* Building a complete content plan that works: a strategic approach* Performing digital audits of your own site* Define SEO strategy and objectives for new and existing WordPress sites* Identifying and researching keywords* Hands-on SEO execution: new builds vs. post-integration* Architecture: sitemapping, blog-meets-website, multiple blogs+sites, marketing funnel, and more* Improving SEO even if you´re running a free WordPress. com blog* Measuring SEO performance: an easy guide to analytics* Using social media connections to strengthen your search presence* Optimizing WordPress mobile sites for smart phones and tablets* Integrating organic SEO with paid advertising, and more
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels.
The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it´s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. * A successful SEO plan is vital to any business with an online presence * This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results * Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies * Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics--what they are, which ones are important, and how to get started--and build a search-engine-friendly site. SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you´ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings. * Develop a search strategy and use local search capabilities * Build sites that increase your search visibility * Analyze results with updated tracking tools * Maximize content marketing strategies If you´re asking yourself the essential question of ´´how do I get people to visit my site,´´ you´ve come to the right place!
The world continues to become more dependent on technology and the Internet for business, marketing and online sales. Search engine optimization is a key element in creating strong Internet business. Throughout this guide you will learn the steps that are needed in order to optimize where your website appears in search engine results. This book discusses how to start from the bottom, guiding on how to build and organise your website in order to be better listed in the databases of search engines such as Google, Yahoo! and Bing. It also demonstrates look into the importance of choosing keywords to attract your target audience, as well as creating high-quality content and user experiences to match the needs of the audience. There are a number of aspects that need to be considered when trying to create a search engine optimization campaign, including learning to build links, improving on-page optimization and learning how to measure the effectiveness of the campaign. This guide is a way to not only learn about these different aspects, but to be able to easily understand and implement these methods in your business. Author: Stephanie Clarke
Joomla 3 SEO and Performance is a concise, 150-page book that helps you to build websites that dominate search engine rankings and have super-fast load times, giving your sites an increased audience. The book takes a very practical approach full of real-world examples. It does not just provide instructions, but also teaches you the logic behind what you are doing. It will make you breathe SEO while building your websites, which is the only way to success. Joomla 3 SEO and Performance starts with the Joomla core SEO possibilities. It shows how even if you are a relative newcomer to Joomla you will be able to build sites that rank high in Google without having to install complicated plugins. The remaining chapters dig much deeper, both into Joomla, and into the use of SEO plugins and extensions with a full chapter dedicated to SH404SEF, probably the best SEO extension for Joomla. In order to keep the visitors that you acquire, Joomla 3 SEO and Performance also shows you how to make your website load faster. This is achieved using Joomla core features as well as plugins. You will be stunned how easy it is to achieve massive improvements! Joomla 3 SEO & Performance: Walks you through the Joomla SEO options, both basic and advanced Teaches you to breathe SEO while building your websites Teaches you how to make your websites screaming fast
The perfect guide to help visual learners maximize website discoverability Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results. * Helps visual learners understand and practice important SEO concepts * Uses full-color, step-by-step tasks to teach the elements of SEO * Provides information you can quickly and easily implement to enhance your site´s search engine rankings * Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines Teach Yourself VISUALLY SEO will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website. Note: Per the Penguin Policy 2.0 update, some of the tasks in Chapter 6 may present a risk to Google page rank. Please read the latest policy update from Google to know fully what will work best for increasing and maintaining Google Page Rank
Youtube Seo Ranking Checklists: Targeted Traffic Using Online Video Marketing
Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategynot just to improve your sites search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategys return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts. * Focus on conversion and usabilitynot on driving larger volumes of traffic * Track the performance of your SEO and paid search keywords * Apply techniques to monitor what your competitors are doing * Understand the differences between mobile and desktop search * Learn how social media impacts your search rankings and results * Audit your site for problems that can affect users and search spiders * Create dashboards and expanded reports for all of your search activities